Resources - Casey Bjorkdahl

To get the most out of your tracking analytics, you need to know the most critical measurements. Below are six metrics you should track for improved ROI.

Technological developments are changing the way the world does business. These advances are designed to help companies lower their costs and increase profits.

This upcoming change will focus on page experience by evaluating websites' values based on how positive users find their overall experiences on the site.

The internet has opened the world of advertising and promotion to “underdog” niches that may seem humdrum at first glance.

With the number of people using the internet today, podcasts are a powerful tool for reaching millions of people across the world.

Luckily, the people who are just now figuring out how to succeed with a work from home routine can look back at the best practices and practical self-management tips that their predecessors have developed to help them improve their productivity.

With recent worldwide developments, successful remote operations have suddenly gone from a competitive advantage to an absolute necessity for many companies.

LinkedIn is specific to business networking and provides a great space for people to connect and network with colleagues and business prospects.

When you are building a brand and using social media as part of that process, managing your presence online is essential.

A digital marketing strategy can boost your bottom line, as trends and research continue to show how consumers prefer multichannel marketing.

Quality links are relevant to Google. When you use internal links well, you are defining the architecture of your site.

Your digital marketing strategy should include compelling elements such as eye-catching visuals that capture your readers’ attention and prompt them to click through and buy.

The internet offers a world of opportunities for work and play. Many companies and individuals are finding ways to earn an income from the internet by setting up online stores.

Google’s latest algorithm update BERT is designed to benefit internet searchers, but it will also affect content marketers.

The face of marketing is changing. Digital media is fueling the evolution of how companies and individuals sell products or services and tell consumers about their brand.