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Your Guide to Thriving With Schema Markup

May 09, 2022

Written by Casey Bjorkdahl

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Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

Your Guide to Thriving With Schema Markup

Have you been working hard on your website and content marketing strategy but can't seem to get ahead? This situation is not uncommon but is very frustrating. Why is your content not ranking higher, and why is your SEO so low? You might not understand how to use schema markup for seo. This concept has to be carefully planned and executed to give your site the best success chances possible.

What is Schema Markup?

Schema markup is also known as structured data and is basically a search engine language that uses different algorithms and semantic terminology. The basic purpose behind your Schema markup is to help search engines better understand and read your website in a few ways, including:

  • Identifying Its Purpose: Search engine algorithms are amazing but imperfect. Your Schema markup can help explain a page’s purpose more effectively to search engines and make it easier for search engines to identify your page quality and your content goals.
  • Labeling It Properly: Schema markup data can help to label your websites in various search engines, making it easier to sort through them when necessary. In this way, you can ensure proper sorting and labeling when sites search through your metadata.
  • Creating Better Data Synchronization: Balancing your Schema markup- especially your WordPress Schema markup - is essential because it can help you share website data and information with search engines. In this way, your SEO may increase because you explain its purpose to Google and other sites more effectively.
  • Managing Metadata: Your metadata is critical for your website's success. Thankfully, Schema markup can help you streamline your metadata and focus it more effectively. Understanding how is essential if you want your website to thrive in what can be a very competitive environment.

Types of Schema Markup

Now that we've answered “what is Schema markup?” it is important to take a deep look at the most important types available to you. This metadata may vary heavily based on your needs and include multiple factors that must be balanced. Just a few options include:

  • Organization Schema: This information adds to your company's data, logo, contact information, social profiles, and location. It immediately lets search engines know who you are as a business.
  • Person Market Schema: Person market data includes information about a person, including their name, birthday, address, education, and family, to help narrow a search further.
  • Local Business Schema: Local businesses that want to compete with bigger corporations may include their location, address, opening hours, contact information, and specialized service options.
  • Product Schema: Companies may list this Schema when highlighting their various products, as well as any deals on their purchases or their services.
  • Breadcrumbs Schema: Use this Schema when listing any path links that go back to your current page. This option helps minimize bounce rates and lets users stay current on your page.
  • Article Schema: Blog posts and news articles may use this Schema when highlighting their information, headlines, and all other relevant information.
  • Video Schema: Search engines use this Schema when crawling and indexing website videos, which is important if you plan on using multiple online video options.
  • Event Schema: This Schema includes all information about scheduled events, including concerts, lectures, sales events, webinars, and personal meet and greets.

SEO Benefits of Schema Markups

Companies add schema markup to earn many content benefits that help their websites stand out. Understanding these benefits is critical if you plan on using Schema markup. Just a few ways that it can help you include how it can:

  • Classify Content: Your Schema can help websites better understand your content and ensure that it gets rated appropriately by their SEO algorithms.
  • Boost Your Rankings: Schema markup may make your websites easier to understand and boost your ranking by letting Google and other search engines process them better. Also , when using schema rich snippets features become more probable for your content. 
  • Improve Brand Presence: You may use Knowledge Graphs and other details to map your brand awareness and identify more potential customers online.
  • Increase Your Featured Snippets: When using Schema markup, you may get featured snippets that help your sites become eligible for or get more notice in SERPs.
  • Help With Voice Search: Schema markup helps to make your sites more compatible with voice search, which can help when using Alexa and other similar assistants.
  • Create a Sneak Preview: Integrating Schema markup creates a sneak preview of your site that searchers can use when deciding if you're the right company for their needs.
  • Enhance Social Proof: Using Schema markup can display your “social proof” on Google or evidence that your site is integrated online.

Tips for Your Google Schema Markup

  • Consider these tips when implementing or changing your Google Schema markup plan:
  • Always check your metadata for accuracy to minimize any potential errors
  • Check the schema markup and adjust it whenever updating or changing your site
  • Implement as many details as possible to continually advance your site
  • Run regular audits to see how well your Schema markup is working
  • Pay attention to any tagging or linking changes in your Schema markup
  • Let your other team members know when you change your Schema plans

Plan Your Schema Markup Properly

As you can see, your Google Schema markup is an important part of your overall website design. When you know how to use Schema markup and integrate various tips into its implementation, you should find it easier to fine-tune your search and produce a site that your users can trust. You can use a tool like a schema generator to automate creation and then a schema markup tester to validate it. 

A good resource to refer to when crafting and implementing a schema markup is google schema markup helper. Google also has further documentation on how to add schema markup to a website. Pay attention to these facets and carefully integrate meaningful changes in your Schema to thrive.

See Similar Articles:  On-Page SEO | SEO Strategy

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