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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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SEO Strategy

Looking at the Difference Between PPC and SEO

Do you want to generate a strong digital marketing campaign? Debating over organic vs ppc? We cover the difference between PPC and SEO!
Thu Jan 06 2022
SEO Strategy

YouTube SEO: What You Need to Know

YouTube SEO matters, though many people are unsure how to do so. Learn more about SEO on YouTube and how to incorporate it into your channel.
Mon Jan 03 2022
Link Building

How To Increase Organic Traffic

We answer the question “what is organic traffic”. Here we'll cover topics on how to increase organic traffic going to your website.
Mon Oct 04 2021
Content Creation, Content Marketing

The Importance of SEO Content Optimization

SEO optimized content is key for getting found in search. Learn how to execute proper SEO content and the value it will drive for your site.
Wed Sep 29 2021

An Overview of Instagram Influencer Marketing

Instagram influencer marketing has taken the internet by storm. Brands have taken to the social media platform to spread awareness and promote their products
Fri Jun 25 2021
SEO Strategy

SEO vs SEM: How They Influence Content Strategy

Learn how search engine optimization (SEO) and search engine marketing (SEM) play an important role in online visibility!
Mon May 03 2021
SEO Strategy

Small Business SEO: How Can You Run an Effective Campaign?

Smaller businesses have great opportunities in today’s digital marketplace to reach large numbers of potential customers using the latest SEO practices
Tue Apr 20 2021
Content Creation, Content Marketing, Social Media

What Is Google Trends and How to Utilize it For SEO Google Analytics

Utilizing Google Trends is important for your SEO Google Analytics Strategy. Google Word Trends will give you an idea of trending topics to create content around.
Fri Mar 26 2021
On-Page SEO

Drive More Leads With 7 Effective Technical SEO Fixes

Technical SEO is a term for all tasks related to SEO except for building links and optimizing and revising content. It involves improving search bot crawling by making sure your website adheres to all search engine requirements.
Tue Oct 06 2020
Link Building, Content Marketing

8 Persuasive Reasons to Provide Awesome Content

Every word, image, and video on your pages should be there for a reason. Content matters. Read about eight reasons why you need great content on your website.
Wed Sep 30 2020
Digital Marketing Tools

9 Ways Automation Can Help Your Business Grow

Automation tools for businesses are regularly advancing in complexity. There are now many options available for companies who want to take their services and operations to the next level.
Tue Sep 15 2020
Reporting

6 Key Paid Search Metrics You Need to Track for Better ROI

To get the most out of your tracking analytics, you need to know the most critical measurements. Below are six metrics you should track for improved ROI.
Mon Aug 24 2020
Digital Marketing Tools

To Use or Not Use Chatbots: Advantages and Disadvantages

Technological developments are changing the way the world does business. These advances are designed to help companies lower their costs and increase profits.
Mon Jul 27 2020
Google Algorithm Updates

Google's Website Page Experience New Algorithm: What You Need to Know

This upcoming change will focus on page experience by evaluating websites' values based on how positive users find their overall experiences on the site.
Tue Jul 07 2020
Content Creation, Content Marketing

7 Tips for Content Creation for Boring Niches

The internet has opened the world of advertising and promotion to “underdog” niches that may seem humdrum at first glance.
Sun Jun 21 2020
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