Our Story: How Vazoola Was Born

It started as a nonchalant, almost hesitant, comment “maybe we should start over, and build something better”. Co-founders Casey Bjorkdahl and Andrew Sperl sat in their local brewery, as they would each week, sipping their favorite IPA’s and letting the creative juices flow. Casey was already a successful business owner, and Andrew, his VP of Sales, had been with him from the start. They already had a link building business that was growing at a fast rate, yet here they were pondering the idea of starting back at square one. Some might say they were crazy. Others that they had a few too many IPA’s that afternoon. Why risk it all? Well, as we all know, some of the best ideas are also the riskiest. Mark Zuckerberg says “The biggest risk is not taking any risk... In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Point taken.

The two men had a vision of something bigger and better than what was possible with the current business model. They spent the next two years designing and developing with the goal of creating an all-encompassing platform for Influencer Marketing and Link Building – a platform that streamlines some of the most time-consuming tasks online marketers are faced with while removing the typical limitations. The primary focus was placed on creating the best technology and having a diverse team of talented individuals to man the ship. It wasn’t an easy road to travel, but it was well worth the ride. The culmination of all of the hard work was Vazoola.com, the premiere Influencer Marketing and Link Building Platform.