Offering Link Building for Agency Growth
Apr 13, 2022
Written by Casey Bjorkdahl
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
How to Grow A Digital Marketing Agency
When you start a business, the main goal is to set up your brand and grow. Unfortunately, this isn't easy and many startups fail. Growth doesn't happen overnight. It's an ongoing process that requires commitment, dedication, and patience. There's no special secret to attaining immediate success.
Discovering new opportunities for growth can make a big difference and oftentimes is key. If you want to link building is one of the biggest opportunities that should be explored. Start offering this service and you'll experience exponential agency growth -- if you do it well.
How to Scale a Digital Marketing Agency, and How Tactics Have Changed
Marketing has hardly changed since the beginning of marketing agencies in 1786. Through the years, the goal of all marketing agencies remains the same: "conveying the client's message to the right audience."
However, what has changed is the way and the space where the message is created and delivered. With the rise of the Internet, one can easily access a wealth of information anytime from anywhere. The virtual ecosystem has turned marketing into what is now referred to as digital marketing.
An Innovative Way to Grow Your Agency
Digital marketing is no longer a strange concept but a proven marketing strategy that's given today's marketers endless opportunities to reach a wider audience faster. With businesses adopting the concept at a high rate, there has never been a better time to set up and grow your digital agency.
How Do I Grow My Agency?
Growing a digital marketing agency can be challenging, as with any other business. The online sphere is growing rapidly, and so is the competition. Innovation is key to when trying to grow your marketing agency. It would help if you did things a bit differently. That's the only way to stand out and thrive in this space. This is where link building comes in.
Agency Growth through Link Building
Link building is an off page SEO strategy that involves building a collection of links -- also known as backlinks-- to a website with the aim of improving search engine visibility.
Links are either internal or external. Internal links are links within your website, while external links are links from other sites. The more links received from trustworthy and popular sites, the more relevant Google considers the site in its area of expertise.
Common link-building techniques include:
- Email outreach
- Content marketing
- Building valuable tools
- Public relations
- Broken link building
You can grow your marketing agency and expand the business by offering link building services.
Connecting Agency Growth and Link Building
Links are the building blocks of the Internet. The World Wide Web (WWW) is defined as a set of interconnected web pages that form a web of resources.
Link building is a lucrative opportunity to help with growing a digital marketing agency. Some of the benefits your clients will enjoy from your link building services include:
1.High Search Engine Ranking
Search engines rely on link structure to rank and crawl websites. So crucial are links that it's almost impossible to be ranked competitively if you have no links to your website. A high ranking means more visibility and more traffic to your website.
If you have a great website with relevant information, online users may find your website naturally without link building. That, however, will only work if your target audience already knows about your page, which is not the case most of the time. Most websites on Google, for example, need to build links before they can get to a point of organic ranking.
2. Increased Web Traffic
Higher rankings on search engines will result in more site visits. Studies indicate that over 28% of Google users click on the first organic link of search results. Link-driven ranking is the best way to make it to the first page of search engines.
The more links your clients get from high-quality websites, the more organic traffic they should see on their website. In essence, by placing links on sites relevant to your client's websites, more people are likely to click and follow the link. Many website visits should translate to more conversions. In addition to promising your clients these gains, you can also use this tactic to grow your agency.
3. Increases Brand Exposure
For most companies, the ultimate goal is to become a household name. Besides increasing your site ranking and eventually driving traffic to your site, link building is also essential for your clients' brand awareness.
Some link-building strategies, such as content development and blogging, expose your client company's expertise to a particular topic and help build your brand.
Link Building For Agency Growth
Struggling with growing a digital agency? "Just add a little innovation to it!" Offering link building as a service is the next big thing in digital marketing. It is a great tool that you can use to drive sales and grow your agency.
But where do you start?
How to Grow a Digital Marketing Agency by Offering Link Building
Knowing that link building can spur the growth of your agency is not enough. You must learn how to grow your digital marketing agency through link building strategies that bring the best results when implemented. The following are some techniques you can use to build your clients' link base.
1. Guest Posting
Guest blogging is one of the oldest and most effective link-building strategies. It involves writing and publishing articles on other websites in your niche. Include links to your client's website or social media accounts in the article.
2. Broken Link Strategy
Broken link building -- also known as "Dead Link Building" --- requires you to find a niche-specific authoritative page that is no longer live -- a 404 page. You should then contact the webmaster and suggest they replace the broken link with one leading to your client's website. This is a great way to build backlinks while offering the webmaster's site value.
One of the strategies you can use to successfully implement link building as a service is outsourcing and finding a service provider who can provide the correct pricing scale that enables growth and profitability.
If you already offer link building and do the work in-house, outsourcing is the best way to scale and grow your agency. It saves time, money, and resources.
Partner with Vazoola to Grow Your Agency
Vazoola offers white label link building and specializes in partnering with agencies looking to grow and scale. We work directly with agencies to set up custom pricing strategies to enable agency growth. Vazoola specializes in link building and ensures high-quality links consistently. Our link building agency partners with agencies of all sizes with flexible options available for all workflows and budgets.