If you are a digital marketer, you have probably heard of SEO by now. However, there are two types of search engine optimization—on-page SEO and off-page SEO.
On-page SEO is the practice of optimizing specific webpages to rank higher in search engine results pages. On-page SEO includes keywords, content creation, and HTML coding.
On the other hand, off-page SEO involves tactics you use outside of your website to boost your digital footprint.
There are many off-page SEO methods you can use to improve Google rankings. Here are seven tips for off-page SEO to broaden your online presence.
1. Write Guest Posts
One of the main objectives of off-page SEO strategies is to build trust with consumers. One of the most effective ways to do this is by associating with reputable websites related to your own niche.
Offer to write guest posts for them. Engaging with reputable sites and companies can earn you valuable backlinks, which boost your online presence and earn you better search rankings. Be sure to do proper reputation research before linking your name with others.
2. Publish Videos
A dynamic way to make yourself known online is to post interesting videos. Good videos bring multiple off-page SEO benefits.
They put your name before your target audience, generate shares, stir up interest in your brand, and are a great way to give your audience unique value. Create a how-to video, for example, explaining the best ways to use your product.
3. Make Yourself Available to the Press
Quickly create a reputation as an expert by being interviewed and quoted in a news article. Write a quality press release to introduce yourself and your brand to journalists and make yourself available.
The more important the news outlet, the more influential the benefits will be. When crafting your press release, include keywords as well as LSI keywords to emphasize and explain your brand’s value.
4. Carry Out Original Research
Search engines reward original content that offers internet users high value. Perform unique research, such as surveys.
This type of valuable content can earn you high marks based on Google Quality Rater Guidelines, but the benefits do not stop there.
Journalists appreciate reporting on current research, and your credibility as an industry expert will soar. Often, numerous quality backlinks stem from such quality content.
5. Create Infographics and Memes for Sharing
Creating original images that are so appealing that others want to share them is a solid off-page SEO strategy.
Create an eye-catching graphic and publish it on your site. Add HTML at the bottom to make it easy for others to share the image on their sites.
You should include a backlink to your website in the HTML coding. In addition to actual uses of your original image, people may use information in it or discuss its implications and give you credit.
6. Reach Out to Others
Outreach campaigns take a great website to the next level. Contact relevant influencers, bloggers, organizations, publications, and well-known people through an email outreach drive.
Ask them to publish original content you have created and tailored to their particular audiences.
This is time-consuming, but it is an excellent way to spread the word about your brand and legitimize yourself to a large group of people.
Be sure to focus on those you approach rather than on yourself. Make your appeal all about what you can do for them and their audiences.
7. Host Events
An effective and dynamic way to get your brand talked about is to set up and host events. Not only will your brand be discussed before and during the event, but those attending may write reports and share it with their followers.
To generate excitement, try to get a popular influencer or a celebrity as a guest speaker. You can also sponsor giveaways, such as a gift to the first 40 people attending.
If your event’s focus is on educating the public, offer attendees high value for their time. Form a panel with industry experts, for example.
While on-page SEO is essential for high search rankings, off-page tactics matter just as much. With so much competition on the busy internet, you must go beyond simply publishing a quality website.
Promotion must stretch outward to other legitimate personalities as well as beyond the internet itself because success depends on people thinking of and talking about you.