Top Google Ranking Factors
Feb 28, 2022
Written by Casey Bjorkdahl
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
Many different factors determine how high a website appears in Google search results. There is even a list of Google’s 200 ranking factors that include the key ranking factors from the algorithm that we know about. However, some of the most important include link building, on-page SEO, and user engagement signals. Link building is considered the most important ranking factor by many experts. This is because having links from high-quality websites is one of the best ways to show Google that your site is trustworthy and deserving of a high ranking.
Google Ranking Factors
There are many variables that Google considers when ranking a website. Here are some of the top Google ranking factors:
Your website's content. Make sure your website is full of high-quality, useful information. This is probably the most important factor, as Google wants to ensure that its users find the best and most relevant content.
The age of your website is among the Google ranking factors that affect the visibility of your website. Google commends websites that have been around for a while, as they are likely to be more trustworthy and authoritative.
It is also helpful to consider the number of social shares in your content. When people share your content on social media, it tells Google that your content is valuable and worth ranking higher.
Optimize Your Local Search Ranking Factors
Optimizing your tags and keyword density are local search ranking factors that help to improve your website's chances to rank higher in search engine results pages. These are the first pages that show up when a user types a search term into Google. They're also the pages that show up when you type a website name into Google. SERPs are an important part of the search engine algorithm, and they can affect how many times your site appears in search results.
By optimizing your tags and keyword density, you're helping increase the chances that your website will rank higher in SERPs. Among the top Google ranking factors, you can use to improve your website's chance to rank higher is using tools like Google Ad Words Keyword Planner. This will help you get more visitors to your website, which will lead to more sales.
SEO Ranking Factors for Improving Traffic
One of the most important Google SEO ranking factors is increasing traffic to your site. If you don't have enough traffic, you will not rank higher in search engine results pages (SERP). To improve your website's traffic, you will need to use custom SEO services. This can be a difficult decision, as many people believe that all you need is more traffic and everything else will take care of itself. But this isn't always true. You may need to focus on certain Google's top SEO ranking factors and areas of SEO to improve your website's ranking. By optimizing your website for SEO, you can increase your website's visibility in Google and other search engines. This will help you find new customer leads and convert them into customers.
Search Engine Ranking Factors - How to Use Keyword Research to Improve Your SEO
When looking into top Google ranking factors to improve your search engine ranking, you need to use keyword research. This is the process of understanding the best keywords for your business and then using them in your content and website.
There are several different ways to do keyword research, but the most effective way is through a tool like Google Ad Words. With Ad Words, you can target specific popular words and phrases with people searching for those terms. This will give you a concrete idea of which keywords work best for your business. You can also use search engine ranking factors, like Yahoo or Bing, to find similar keywords that may be more effective for your business.
Regular Updating of Your Website
There are many top Google ranking factors. One of the most important is how regularly the site is updated. By keeping your site updated regularly, you can improve your ranking on Google and bring in more traffic.
Some of the things you can do to keep your site updated regularly include adding new content, updating your blog, and adding new products or services. If you have a social media page, be sure to update it regularly with new content. You can also update your site's design regularly to keep it looking fresh. Among SEO ranking factors Google also looks at is the quality of your content. Make sure you write quality content relevant to your audience. Be sure to use keywords appropriately and link to other authoritative websites.
Another important factor that Google looks at is how users interact with your website. Ensure your site is easy to use and navigate. Be sure to test your website on different devices to make sure it looks good and works properly on all of them. You can also use Google's Page Speed Insights tool to determine how well your website performs.