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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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Link Building

How Do Inbound Links Help SEO in 2025?

Why do inbound links matter, and how do they improve your website’s SEO? We explain how inbound links boost rankings, and how to earn quality backlinks.
Tue Jul 01 2025
Content Marketing

How Does Inbound Marketing Benefit SEO in 2025?

Link building is a powerful tactic in your inbound marketing strategy that centers around creating quality content that naturally attracts shares (backlinks).
Fri Jun 27 2025
SEO Strategy

How AI is Reshaping Share of Voice in Marketing

How do you get ChatGPT to recognize your brand in generative AI search? How you measure share of voice in AI tools? Tips for optimizing your brand for AI.
Thu Jun 05 2025
On-Page SEO

How to Optimize Images for SEO

Learn how to optimize images for SEO to improve site speed, boost visibility, and enhance accessibility with smart file names, alt text, and image formats.
Thu Jun 05 2025
Link Building, For Agencies

Fat Joe vs The HOTH vs Vazoola

Compare 3 of the top link building companies based on services offered, specialization, experience, and reviews.
Thu May 29 2025
SEO Strategy

16 Common SEO Mistakes Brands Still Make in 2025

Think you're doing everything right but still not showing up in search results? These are 16 mistakes websites are still making in 2025.
Thu May 22 2025
Reporting, For Agencies

40 Top Digital Marketing Agency Tools

Our complete list of digital marketing agency tools for 2025. Link building, keyword research, content, project management, and AI tools for agencies.
Wed May 21 2025
On-Page SEO

Homepage SEO Best Practices in 2025

Are the SEO rules for your home page different from the rest of your site? These are 10 best practices for optimizing your homepage for search.
Tue May 20 2025
Link Building, Link Building Strategies

The Ultimate Guide To Broken Link Building in 2025

Broken link building involves locating relevant broken pages and links and then reaching out in an effort to turn them into backlinks to your own site.
Mon May 19 2025
Link Building, For Agencies

Is Your SEO Agency Ready to Build Links with Vazoola?

For SEO agencies: Are you ready to build links with Vazoola? Find out who’s a good fit for outsourced link building and who’s not.
Thu May 15 2025
SEO Strategy

Black Hat vs. White Hat SEO: Definitions and Examples for 2025

Guide to white hat SEO, black hat SEO and grey hat SEO. Definitions, examples and best practices for search engine optimization in 2025.
Tue Apr 22 2025
SEO Strategy, Blogging

SEO Checklist for Blog Posts in 2025

Yes, blogs benefit SEO. How blogging helps search results and X ways to optimize your blog on- and off-page.
Mon Apr 21 2025
On-Page SEO

What Is the Best URL Structure for SEO?

URL structure matters for SEO. Learn best practices for 2025 for creating, benefits of optimized URLs and examples of optimized URLs.
Wed Apr 09 2025
On-Page SEO, Content Creation

Meta Description Example Length and Best Practices

How to write meta descriptions, plus meta description best practices, meta description examples and tools to automatically generate meta descriptions.
Fri Apr 04 2025
Link Building Strategies, For Agencies

3 Link Building Fundamentals Your SEO Agency Must Get Right

Learn all the keys to SEO link building—foundational strategies for on-page optimization, anchor-text best practices and link quantity, vital for agencies.
Thu Apr 03 2025
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