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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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Link Building, Link Building Strategies

The 6 Link Types Every Agency Should Be Buying for Clients

Learn 6 link types agencies should buy for clients, from guest posts to brand mentions, and how to balance SEO rankings, AI visibility, and budgets.
Fri Oct 30 2026
Reporting, SEO Strategy

GEO Glossary: AI Visibility Terms Every Agency Should Know

A plain-language glossary of GEO and AI visibility terms agencies need to know, from LLM citations to AI share of voice.
Tue Oct 27 2026
Content Marketing, SEO Strategy

Brand Awareness Now Means Winning Rankings and AI Citations

Brand awareness now spans search rankings and AI answers alike. Here's how agencies build visibility across both — and prove it to clients.
Thu Oct 22 2026
Reporting, SEO Strategy

How to Conduct an AI Visibility Audit in Under an Hour

Run an AI visibility audit in under an hour. Learn 3 practical steps to measure brand mentions, website citations, and competitor gaps across AI platforms.
Wed Oct 21 2026
SEO Strategy, Digital Marketing Tools

AI Citation Analysis Tools: Choosing the Right Platform for Your Agency

We compare 6 AI citation analysis tools agencies use to track brand mentions across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Wed Aug 19 2026
Link Building, SEO Strategy

How to Convince Skeptical Clients That Link Building Still Works

When clients doubt link building ROI, answer their skepticism with data, real results, and a case for why backlinks still drive rankings. Here’s how.
Tue Aug 18 2026
Content Marketing, SEO Strategy

What Is LLM Consensus? And How Can Agencies Win It?

Understand what LLM consensus is, why independent brand mentions matter for AI search, and how agencies can build stronger brand visibility across AI platforms.
Mon Aug 17 2026
Link Building, SEO Strategy

The 2026 Agency Revenue Gap: Why Digital PR Is Non-Negotiable

Read how digital PR helps agencies protect renewals, strengthen pitches, expand client accounts, and support AI visibility alongside SEO and link building.
Fri Jul 31 2026
Link Building, SEO Strategy

What to Do When a Client Wants to Cut the Link Building Budget

Learn how SEO agencies can handle client budget cuts, protect link quality, revise campaign scope, and set realistic expectations without losing trust.
Thu Jul 30 2026
Reporting, SEO Strategy

What to Say When a Client Asks, ‘Why Aren’t We Ranking Yet?’

Learn how to explain SEO ranking delays, show leading indicators, identify real problems, and give clients clear timelines, evidence, and next steps.
Wed Jul 29 2026
Content Marketing

Content Gap Analysis: How to Find What's Missing From Search and AI

A content gap analysis tells you where your rankings and AI citations are missing. Here's how to run one that covers both search and LLM visibility.
Mon Jul 13 2026
Link Building Strategies, Content Creation, SEO Strategy

What Helpful Content Actually Looks Like Now That AI Can Write the Average Stuff

Surface-level content used to be good enough. Now that AI produces it by the ton, helpful means something different. Here's what actually stands out.
Mon Jun 22 2026
Keyword Research, SEO Strategy

How AI Has Changed Keyword Research — And Where It Still Gets It Wrong

AI has changed how keyword lists are built and grouped. But it still misreads intent, prioritization, and page fit. Here's what SEO teams are actually finding.
Fri Jun 19 2026
Link Building Strategies, For Agencies

Link Building and GEO for Agencies: How to Offer Both and Win More Clients

Agencies offering both link building and GEO are pulling ahead. Here's how to add AI visibility to your existing campaigns without starting over.
Thu Jun 18 2026
Keyword Research, SEO Strategy

How to Use AI for Keyword Research (Without Letting It Make the Decisions)

AI speeds up keyword list building, clustering, and gap analysis. Here's how agencies are putting it to work — and where human judgment still has to take over.
Wed Jun 17 2026
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