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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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Link Building, SEO Strategy

The 2026 Agency Revenue Gap: Why Digital PR Is Non-Negotiable

Read how digital PR helps agencies protect renewals, strengthen pitches, expand client accounts, and support AI visibility alongside SEO and link building.
Fri Jul 31 2026
Link Building, SEO Strategy

What to Do When a Client Wants to Cut the Link Building Budget

Learn how SEO agencies can handle client budget cuts, protect link quality, revise campaign scope, and set realistic expectations without losing trust.
Thu Jul 30 2026

What to Say When a Client Asks, ‘Why Aren’t We Ranking Yet?’

Learn how to explain SEO ranking delays, show leading indicators, identify real problems, and give clients clear timelines, evidence, and next steps.
Wed Jul 29 2026
Content Marketing

Content Gap Analysis: How to Find What's Missing From Search and AI

A content gap analysis tells you where your rankings and AI citations are missing. Here's how to run one that covers both search and LLM visibility.
Mon Jul 13 2026
Link Building Strategies, Content Creation, SEO Strategy

What Helpful Content Actually Looks Like Now That AI Can Write the Average Stuff

Surface-level content used to be good enough. Now that AI produces it by the ton, helpful means something different. Here's what actually stands out.
Mon Jun 22 2026
Keyword Research, SEO Strategy

How AI Has Changed Keyword Research — And Where It Still Gets It Wrong

AI has changed how keyword lists are built and grouped. But it still misreads intent, prioritization, and page fit. Here's what SEO teams are actually finding.
Fri Jun 19 2026
Link Building Strategies, For Agencies

Link Building and GEO for Agencies: How to Offer Both and Win More Clients

Agencies offering both link building and GEO are pulling ahead. Here's how to add AI visibility to your existing campaigns without starting over.
Thu Jun 18 2026
Keyword Research, SEO Strategy

How to Use AI for Keyword Research (Without Letting It Make the Decisions)

AI speeds up keyword list building, clustering, and gap analysis. Here's how agencies are putting it to work — and where human judgment still has to take over.
Wed Jun 17 2026
Link Building Strategies, SEO Strategy

Why Digital PR Is One of the Strongest Off-Page Signals for AI Search

AI models don't rank pages — they cite sources. Here's how digital PR builds the authority, brand mentions, and credibility that get your clients into those citations.
Wed May 20 2026
Link Building Strategies, SEO Strategy

The Off-Page Signals AI Models Actually Use (And How Agencies Can Control Them)

Nobody's published the AI search rulebook. But the signals are there — brand mentions, entity recognition, authoritative citations. Here's what agencies need to know.
Wed May 20 2026
Link Building Strategies, SEO Strategy

Why Brand Mentions Should Be Part of Every SEO Agency's Off-Page Strategy

Brand mentions are one of the most overlooked signals in off-page SEO. How to make the case to clients and fit it into an existing strategy.
Mon May 18 2026
Reporting, SEO Strategy

How to Talk to Your SEO Clients About AI Visibility Without the Hype

Your clients are hearing a lot about AI search. Here's how to cut through the noise, answer their questions, and give them a clear picture of what actually matters.
Fri May 15 2026
Google Algorithm Updates

Google's Top 20 SEO Ranking Factors That Will Matter in 2026

These are the most important factors that positively and negatively impact Google search, based on the latest algorithm and SERP updates.
Tue Apr 21 2026
Google Algorithm Updates, SEO Strategy

Beyond the Blue Link: Why AI Overviews Are Reshaping CTR and What Agencies Must Do Next

AI Overviews have cut organic CTR by 61%. Learn how Google SGE and LLMs are reshaping search visibility — and what agencies need to do differently.
Tue Mar 31 2026
Content Marketing, SEO Strategy

LLM Seeding: The Agency Guide to ‘Informing’ AI Models

Ranking on Google isn't enough anymore. Learn how LLM seeding builds AI visibility through brand mentions, authority content, and off-page strategy.
Mon Mar 30 2026
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