Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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Mastering Backlink Monitoring: A Strategic Guide for SEO Success

Unlock your website's SEO through backlink monitoring. Discover tools, techniques, and strategies in our guide to stay ahead in the digital landscape.

Outbound Links and Their Impact on SEO

Explore how outbound links enhance SEO performance and site credibility. Dive into strategies for selecting high-quality external links to boost your SEO.

How to Use Linkable Assets for Link Building

Master link building using linkable assets with our guide. Boost your website's authority and SEO rankings with strategic content creation and utilization.

What Is Contextual Link Building for SEO?

Ditch the spammy methods and discover the magic of contextual links. This post gives the secrets to earning natural, high-quality links that Google loves.

How To Get Backlinks: 12 Effective Methods For 2024

We answer the question "how to get backlinks?" with 12 powerful techniques to acquire high-quality backlinks in 2024, boosting your search engine rankings.

Local Link Building To Improve Your Local Search Rankings

Local link building focuses on acquiring links to your website from sites in your geographic area which act as local endorsements for your business.

The Ultimate Guide To Broken Link Building in 2024

Broken link building involves locating relevant broken pages and links and then reaching out in an effort to turn them into backlinks to your own site.

Nofollow Backlinks vs. Dofollow Backlinks

Learn about nofollow backlinks vs dofollow backlinks with our expert insights on when to use each, and how they affect website rankings and credibility.

What is Link Spam and How Does it Impact Your Search Rankings?

Link Spam refers to low quality linking practices to manipulate Google's algorithm. We break down how to identify, avoid and recover from link spam.

How Focusing on Link Equity Will Improve Your Link Building

Link equity is crucial to success when link building. Carefully choosing domains that will pass more link juice to your site helps improve rankings faster.

How to Find Competitor Backlinks

Want to find competitors backlinks and improve rankings? We show you how to do competitor backlink analysis to gain the best links for your site.

How to Do a Backlink Audit (Like the Pros!)

Backlink audits should be done regularly to inform your link building efforts. Our guide shows you step by step how to do an SEO link audit for your site.

16 Benefits of Link Building that Create Growth

The most important benefits of link building fall into three categories: more traffic, higher rankings, more revenue. We outline these, and other benefits.

18 High Impact Link Building Strategies for SEO

We'll teach you what a link building strategy is, how to develop one, and how to execute with our recommended link building strategies and tactics.

How to Outsource Link Building in 2024

You should outsource link building as a business strategy to improve backlink profile and save time and money while improving organic search results.

17 Advanced Ecommerce Link Building Tactics to Drive Traffic in 2024

Don't be intimidated by Ecommerce Link Building! We've laid out 17 tactics to try that will help you build links to your ecommerce site.

What are Toxic Backlinks? How to Find and Remove Them

Toxic backlinks are damaging to your search results ranking. Here are some ways you can find and remove toxic backlinks.

What is Link Prospecting?

Use link prospecting to link build links and benefit your rankings. Discover the benefits of link prospecting tools and why they help.

What is Keyword Stuffing? How to Avoid this Website Danger

What is keyword stuffing? Find out about this phenomenon and how it can hurt your website instead of helping it. Explore ways to avoid keyword stuffing.

Everything You Need to Know About Content Gap Analysis

How a Content Gap Analysis can give SEO strategies a boost

Title Tag: What Is It, and Why Does It Matter?

A title tag is one of the most important parts of SEO, but why is it so important, and what do you need to know? Learn more about title tags here.

Benefits of outsourcing SEO

Explore ways that outsourcing SEO can improve results. You can save time, money, and energy when you outsource SEO services.

Using LSI keywords in an SEO strategy

What are lsi keywords? Learn how to understand LSI keywords and how to use them within a larger strategy to boost SEO

Different Ways UX Affects SEO

Learn proper UX for SEO with an in-depth article about how UX can and does affect site SEO

What Are the Advantages of Using Link Building Software?

Our powerful link building software can boost your link building efforts. Try out the best link building software from Vazoola!

Types of Keywords for Improving SEO

Learning more about the types of keywords in SEO may help you improve your online presence in many unique ways and even earn more customers as well.

What is Structured Data?

Integrating better-structured data into your company's SEO can ensure that you reach the highest rankings and organic traffic.

Your Guide to Thriving With Schema Markup

Fully understanding Schema markup for seo can help you focus your websites more effectively and get more traffic.

The Most Common SEO Mistakes (And How You Can Avoid Them)

Understanding the most common and severe SEO mistakes can ensure that your company's SEO is smooth and efficient.

Mastering Your Voice Search SEO Process

Work carefully with your marketing team to achieve high-quality voice search SEO optimization and improve your online marketing presence.

Offering Link Building for Agency Growth

Agencies have an opportunity to grow their revenue by offering link building to their clients. Learn how you can grow your agency through link building.

Optimizing Content For Featured Snippets

Learn more about the benefits of optimizing content for use in featured snippets and how featured snippet volatility can effect your efforts.

What is Negative SEO and How You Can Fight it

Negative SEO can drag your ranking in search engines. Learn measures you can take to fight negative SEO and how you can keep your website safe.

The Top SEO KPIs To Track

If you want to optimize the performance of your digital marketing campaign, then you need to know the top SEO KPIs to track.

Top Google Ranking Factors

Want to know the key SEO ranking factors? This article discusses the most important Google ranking factors for better search ranking.

The Power of Long Tail Keywords

Long Tail Keywords are a powerful tool you can leverage to boost SEO. Learn how to incorporate long tail keywords into your strategy effectively.

On Page SEO: Understanding the Bigger Picture

What is on page SEO, and why should you use it as a part of your digital marketing campaign? View our on page SEO guide here!

Looking at the Difference Between PPC and SEO

Do you want to generate a strong digital marketing campaign? Debating over organic vs ppc? We cover the difference between PPC and SEO!

Search Engine Visibility: Why Does It Matter?

Are you curious about search engine visibility? If so, why does this matter, and what do you need to know? Learn more about what this means for you!

Off Page SEO: What It Is and Why It Matters

Why do you need to use off page SEO as a part of your digital marketing strategy? Learn more about how to develop your off page SEO strategy.

YouTube SEO: What You Need to Know

YouTube SEO matters, though many people are unsure how to do so. Learn more about SEO on YouTube and how to incorporate it into your channel.

Meta Description: Proper Length and Best Practices

Meta descriptions help you to get attention in the search engines. Learn about proper meta description length and view a meta description example within.

What Is URL Structure in SEO?

Do you want to increase your online visibility? If so, you need to think about your URL structure and URL optimization. Both matter for SEO.

Focusing Your Content Around Search Intent

Are you curious about search intent and the different types of user intent? Take a look at a few key points below, and learn more about search intent.

How Long Should a Blog Post Be?

Are you wondering how long should a blog post be? If so take a look at a few important points to consider about the average blog post length for seo

Link Building Tools: An Overview

Link building tools are essential when trying to grow your business. How do they work, and how can you benefit from a backlinks tool? Learn more below!

What To Do if Your Google Ranking Dropped Dramatically

Have your google rankings dropped? Why might this happen and what should you do next? Here's some helpful tips on how to fix that google ranking drop!

How To Increase Organic Traffic

We answer the question “what is organic traffic”. Here we'll cover topics on how to increase organic traffic going to your website.

The Importance of SEO Content Optimization

SEO optimized content is key for getting found in search. Learn how to execute proper SEO content and the value it will drive for your site.

When to Remove Links with Google Disavow Tool

Are you wondering when you should remove links using the Google Disavow Tool? Learn more about when to put this tool to work for you to disavow links.

An Overview of Instagram Influencer Marketing

Instagram influencer marketing has taken the internet by storm. Brands have taken to the social media platform to spread awareness and promote their products

Using Image Alt Text for Image SEO

Every image on your site should have an alt text or title tag attached to it. Learn more about alt text for images and image SEO here.

How To Improve SEO Ranking: A Cornerstone of Digital Marketing

Do you want to learn how to rank higher on google? Take a look at our tips on how to improve SEO Ranking

How Does the Google Search Engine Work?

Ultimately, if you want to show up on the Google search engine, you need to answer the question "how do search engines work".

SEO vs SEM: How They Influence Content Strategy

Learn how search engine optimization (SEO) and search engine marketing (SEM) play an important role in online visibility!

Inbound Links: What Are They and How Do You Get Them?

Inbound links are extremely important if you are looking to ramp up your SEO campaign. Google uses a website's link profile when ranking in search results.

SEO Writing: What Is it and Why Does it Matter?

Learn about SEO writing, how to perform seo copywriting, and valuable seo content writing tips.

Small Business SEO: How Can You Run an Effective Campaign?

Smaller businesses have great opportunities in today’s digital marketplace to reach large numbers of potential customers using the latest SEO practices

What Is Local Citation Building and How Can it Grow Your Business?

If you are interested in building a local business, then you need to focus on local citation building. Learn about local SEO citations for your business!

Local SEO and it's Importance

Local SEO helps people in your local area find your business through search engines. This local SEO guide will get you started before hiring an SEO expert

What Is Google Trends and How to Utilize it For SEO Google Analytics

Utilizing Google Trends is important for your SEO Google Analytics Strategy. Google Word Trends will give you an idea of trending topics to create content around.

What Are Search Metrics and How Can You Use Them?

Grasping the importance of search metrics can be the difference in interpreting SEO data. Learn more here about what your website metrics mean.

What Is Inbound Marketing and Why Does it Matter?

Inbound marketing doesn't have to be confusing. Understanding inbound marketing's definition will help you to create your inbound marketing strategy.

What Is SEO Reporting and What Are the Benefits?

Utilizing the SEO analytics from your SEO reports makes decision-making simple. The data in your SEO report can be used to find what's working and what needs improvement

What are the Top Keyword Research Tips To Keep in Mind?

Keyword research is an essential part of your SEO strategy. Learn our favorite keyword research tips on how to properly conduct SEO keyword research!

Black Hat vs White Hat SEO: What's the Difference?

Knowing the difference between black hat vs white hat SEO strategies is crucial. White hat SEO can lead to success while black hat SEO can be detrimental.

How to Utilize Ecommerce SEO to Drive Revenue

Use Ecommerce SEO to improve your website's Google rankings, get more traffic, and grow an online presence.

How To Optimize A Blog Post For SEO: 5 Tips for Improving Blog SEO

Maintaining a strong blog is great for SEO. Here we explore some tips on writing and optimizing blog posts for SEO to help you get the most out of each blog!

Drive More Leads With 7 Effective Technical SEO Fixes

Technical SEO is a term for all tasks related to SEO except for building links and optimizing and revising content. It involves improving search bot crawling by making sure your website adheres to all search engine requirements.

8 Persuasive Reasons to Provide Awesome Content

Every word, image, and video on your pages should be there for a reason. Content matters. Read about eight reasons why you need great content on your website.

8 Ways Google's Search Console Helps With SEO

Google Search Console is an advanced tool designed to make it easier than ever for webmasters to keep track of their website in multiple ways.

9 Ways Automation Can Help Your Business Grow

Automation tools for businesses are regularly advancing in complexity. There are now many options available for companies who want to take their services and operations to the next level.

What Is Off-Page SEO and how can it be utilized to build high quality backlinks?

Building high-quality backlinks for your websites using off-page SEO techniques can optimize your pages and increase visibility.

6 Key Paid Search Metrics You Need to Track for Better ROI

To get the most out of your tracking analytics, you need to know the most critical measurements. Below are six metrics you should track for improved ROI.

To Use or Not Use Chatbots: Advantages and Disadvantages

Technological developments are changing the way the world does business. These advances are designed to help companies lower their costs and increase profits.

7 Off-Page SEO Tips to Boost Your Online Footprint 

Off-page SEO involves tactics you use outside of your website to boost your digital footprint. Here are seven tips for off-page SEO to boost rankings.

Google's Website Page Experience New Algorithm: What You Need to Know

This upcoming change will focus on page experience by evaluating websites' values based on how positive users find their overall experiences on the site.

8 Ways to Amplify Content to Reach Your Target Market

Information is everywhere. While there is a limit to the amount of content that consumers can take in, the amount of information available is still rising in the digital realm.

7 Tips for Content Creation for Boring Niches

The internet has opened the world of advertising and promotion to “underdog” niches that may seem humdrum at first glance.

What Is New with Google Shopping 2020?

Google Commerce president Bill Ready announced in a blog post that the search engine’s Shopping tab will now feature mostly free listings.

How to Use Podcasts for Link Building and Improve SEO

With the number of people using the internet today, podcasts are a powerful tool for reaching millions of people across the world.

10 Working from Home Tips and Tricks for Better Productivity

Luckily, the people who are just now figuring out how to succeed with a work from home routine can look back at the best practices and practical self-management tips that their predecessors have developed to help them improve their productivity.

7 Digital Marketing Tools Every Remote Workforce Must Have

With recent worldwide developments, successful remote operations have suddenly gone from a competitive advantage to an absolute necessity for many companies.

Promote Your Business with a Comprehensive LinkedIn Company Page

LinkedIn is specific to business networking and provides a great space for people to connect and network with colleagues and business prospects.

Social Media Branding Best Practices to Increase Engagement

When you are building a brand and using social media as part of that process, managing your presence online is essential.

Generate More Leads with MultiChannel Marketing

A digital marketing strategy can boost your bottom line, as trends and research continue to show how consumers prefer multichannel marketing.

What Is Internal Linking and How Does it Affect SEO?

Quality links are relevant to Google. When you use internal links well, you are defining the architecture of your site.

9 Essential Tools Your Digital Marketing Agency Needs

There are many free digital marketing tools you can use to make the most of your online presence. Here are nine essential tools your digital marketing agency should be using.

How to Make Sure Your Content is Link-Worthy for Improved SEO

Even as the volatile digital landscape changes and evolves, content remains king when it comes to SEO marketing.

8 Optimization Tips to Boost Your eCommerce Sales

To ensure your store performs well and stays afloat in the highly competitive virtual environment, you need to optimize it accordingly.

5 Visual Content Formats to Engage Your Audience

Your digital marketing strategy should include compelling elements such as eye-catching visuals that capture your readers’ attention and prompt them to click through and buy.

6 Effective Ways to Optimize Your Online Store and Boost Sales

The internet offers a world of opportunities for work and play. Many companies and individuals are finding ways to earn an income from the internet by setting up online stores.

What Is Google's BERT Update and How Will it Impact Brands?

Google’s latest algorithm update BERT is designed to benefit internet searchers, but it will also affect content marketers.

What is Google's New Quality Rater Guidelines Update?

Google has issued new search quality rater guidelines to improve overall user experience by strictly directing them to relevant content. And helping them find the information they need while bypassing the frivolous and immaterial.

6 Ways to Boost Your Website Traffic with Long Tail Keywords

Understanding how to incorporate long-tail keywords and phrases in your copy can be a huge boost to the visibility of your website.

Homepage SEO Best Practices and What to Avoid

SEO is an essential aspect of development, so you need to understand SEO best practices that get your website noticed.

8 Essential Digital Marketing Statistics You Need to Know for 2020

The face of marketing is changing. Digital media is fueling the evolution of how companies and individuals sell products or services and tell consumers about their brand.

How to Fix Broken Website Links and Why You Should

Broken URLs take users to a 404-error page, create a poor user experience, hurts search engine rankings. and a give a general unprofessional impression.

How Do You Measure Your Link Building ROI?

The best way to measure link building ROI is to decide what metrics matter most to you and employ specific analytical tools to help you make the most of digital marketing to grow your business.

What You Need to Know About Google's NoFollow Update, Sponsored Rel Tags, and UGC

Google adds two new link attributes to NoFollow. The new policy preserves the NoFollow function but expands it to differentiate between uses with additional tags.