Inbound Links: What Are They and How Do You Get Them?
Apr 26, 2021
Written by Casey Bjorkdahl
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
So, you have started a blog for your business. You have opened up a website for a company that you are trying to grow. You want people to learn about the products and services you provide; however, how are they going to find you? That is where SEO is important. There are lots of factors involved in running a search engine optimization campaign. If you run this effectively, your online visibility should increase. One of the most important factors you need to think about is inbound links. What is an inbound link? How do you get more incoming links? There are several important points you should keep in mind.
What Is an Inbound Link?
First, it is helpful to take a look at an inbound links definition. So, what are inbound links? When it comes to incoming links, these are links that point to your website from another website. If someone takes a look at the content you have on your website and likes what they see, they may provide a link from their website back to your own website. This is the definition of an inbound link.
Some people are wondering what the difference is between an inbound link and an external link. An internal link is a link that you provide on your website that points to another page on your website. For example, that link you have on your website to your contact page is an internal link.
An incoming link is also different from an external link. An external link is a link that you have on your website that points to another website. This is essentially the reverse of an incoming link, which comes from another website and points back to your own website.
Incoming Links: Why Do They Matter?
You might be wondering why incoming links matter. They are important because they position your website as an authority in your field. Remember that search engines want to find the most relevant results possible for their users. If they see your website as an authority in your field, your search results rankings are going to go up because search engines will believe that your website is more relevant.
If a lot of people are pointing back to your website, it is obvious they like the content that is on your website. If other people look to you for advice, you are an authority in your field. Therefore, you need to collect as many quality inbound links as possible.
Inbound Links SEO: How Do You Get More Inbound Links?
So, how can you get more inbound links? Some of the most important tips to keep in mind include:
- Create Valuable Content: Without a doubt, the top way to collect more links for your website is to create valuable content. If you have high-quality content on your website, it will sell itself. The more often people visit your website, the larger your level of authority will grow. Websites that have a lot of traffic naturally rank higher. If your website ranks higher, people are going to link to your website more often which leads to a positive feedback loop. Publish high-quality content on a regular basis and the rest will take care of itself.
- Network In Your Field: Of course, you may want to be more intentional about collecting high-quality backlinks. Therefore, you need to network with others in your field. Where are your customers coming from? You may want to speak with those professionals. Then, see if they would be willing to provide links back to your website. If you network with other professionals in your industry, you will collect more backlinks.
- Create Infographics: There's a saying that a picture is worth a thousand words. That is why infographics are so important. Everyone loves to link to infographics because they can collect all the information they need on a single screen. If you create infographics on topics that people have questions about, people will link to those infographics. This will help you collect more quality backlinks.
- Analyze the Competition: Who else is in your industry? Who is doing better than you? If someone is doing better than you, you need to see where they are getting their backlinks from. If you can reach out to those professionals and convince them to link to your website instead, you will make inroads in your industry.
These are just a few of the top ways that you can collect high-quality backlinks that point back to your website. This can go a long way toward helping you increase your search results rankings by increasing your domain authority.
Make Sure You Check Inbound Links Often
If you are serious about getting the most out of your inbound links SEO, you need to conduct an audit regularly. Where are your incoming links coming from? Why do you think those websites are linking to you? If you can figure out where your incoming links are coming from, you can make sure you are targeting the right market. That way, you can improve or adjust your content accordingly.
Get the Best Inbound Links
Ultimately, your incoming links play a critical role in the quality of your SEO campaign. You need to keep a close eye on where your links are coming from. Then, you need to do everything you can to recruit more quality backlinks. The more people link to your website, the bigger your domain authority is going to grow. If you are able to boost your domain authority, you can place your business in the best position possible to be successful moving forward.nt here…