Is Your SEO Agency Ready to Build Links with Vazoola?

Why does the right link-building partner matter so much? Are you ready to match up with one? If you’re on the fence about partnering with another agency for link building, this article will help you choose the right side of that fence.

• Backlinks remain a top-ranking factor: Google still considers backlinks one of the most important ranking signals. A study by Backlinko  of 11.8 million Google search results, revealed that pages ranking at the top of Google have 3.8 times more backlinks than those in positions 2–10.

• Quality over quantity: Another Backlinko study from 2019 found that 94% of online content fails to secure any external links, and only 2.2% successfully acquire them. This underscores the importance of working with an agency that prioritizes high-quality, relevant backlinks.

• SEO professionals emphasize the importance of quality links: In a survey by Authority Hacker, 93.8% of surveyed SEO experts said that acquiring high-quality backlinks is more effective than a high quantity of backlinks.

• Link-building efforts take time: On average, link-building results take 3.1 months to show a noticeable impact on rankings. Agencies must set realistic expectations and align their strategies accordingly.

For agencies considering a link-building strategy, it’s worth asking whether they are truly ready. Vazoola has spent years helping agencies scale their SEO efforts, but success depends on aligning expectations, budgets, and expertise with the realities of successful link-building.

Key Takeaways:

• Not all agencies are ready for a link-building partnership. Identifying key readiness factors provides for a more effective strategy.

• Websites must have a strong SEO foundation for links to provide meaningful impact.

• Realistic expectations are a must – link building takes time to show results.

• Agencies with a strong understanding of backlinks and an adequate budget are the best fit for a strategic link-building service like Vazoola.

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Who Is Not a Good Fit for Vazoola?

It’s true that Vazoola’s link-building services can help many agencies improve their rankings, but some businesses just might not be in the right position yet to see significant results. Is yours? 

There are a few different reasons why an agency might not be the best fit for Vazoola’s link-building service, ranging from technical and budgetary issues to unrealistic expectations.

❌ Your Web Pages Aren’t Optimized for SEO Yet

Backlinks are the most effective when they point to well-optimized pages. If a page lacks basic SEO elements, even the best high-authority links might not be able to deliver measurable results. Before investing in link building, make sure that:

• The target page is optimized for a relevant keyword.

• Title tags, meta descriptions, and header structures are in place.

• Internal links help distribute link equity and improve site structure.

If you’re ready for link building, but your site isn’t quite there yet, there’s a quick fix available. You can use tools like Google Search Console or Ahrefs Site Audit to identify missing optimizations before focusing on backlinks.

❌ You Expect Instant Results from Link Building

SEO is a long-term strategy, and link building is no exception to that rule. If an agency expects immediate ranking boosts within days or weeks, they’re probably going to be disappointed. It takes time for backlinks to be indexed and contribute to site authority.

So, what can you expect when it comes to link-building results?

• Gradual ranking improvements over weeks and months as search engines recognize the links.

• Compounding benefits when link-building is paired with strong on-page and technical SEO.

• Stronger site authority over time, improving rankings for multiple pages.

Search engines weigh backlink quality over quantity, so a sustainable approach works better than rapid, low-quality link acquisition.

❌ You Don’t Understand the Basics of Link Building

Vazoola works best with agencies that already have a working knowledge of SEO and backlinks. If an agency is entirely new to link building, jumping into an advanced strategy might not be its best move.

Why does link building experience matter so much?

• Understanding anchor text, link velocity, and link quality helps set realistic expectations.

• Agencies who grasp how link equity works can make better decisions about which links to prioritize.

• Poorly planned link acquisition can result in wasted budgets and negligible ranking improvements.

If you want to learn more about link-building basics, check out Google’s official SEO guidelines on link building.

❌ Your Total Monthly Budget is Less than $1,000

High-quality link building is an investment. There’s just no two ways around it. Vazoola usually works with agencies that allocate at least $1,000 per month toward building backlinks.

What happens if you have a small link-building budget?

• If the budget is under $1,000 per month, agencies may not see significant improvements.

• A limited budget often leads to low-quality links, which can be ineffective or even harmful.

• Smaller test orders may be an option, but sustained results require consistent investment.

According to Siege Media, the average cost of acquiring a high-quality backlink ranges from $100 to more than $1,500 per link. Even though we’re able to secure links much cheaper than this, we’ve found that when budgets are too low, leads have often been looking for very high volume but low quality cheap backlinks which we don’t get involved in. 

Who is a Great Fit for Vazoola?

Are you and Vazoola a match made in heaven? If you meet the following criteria, Vazoola can likely help you improve rankings and scale link-building for your clients.

✅ You Have Well-Optimized Pages 

Backlinks are most effective when they point to pages that are already structured for SEO success. 

So, what types of content does Google love?

If your target pages have clear keyword optimization, strong title tags, well-organized headers, and internal links, backlinks are poised to boost your rankings. Without these elements, however, even the best links won’t have their intended impact. 

Running an SEO audit with tools like Google Search Console, SEMrush, or Vazoola’s free SEO tools will help you make sure that your pages are ready to benefit from link building.

✅ You Understand Link Building 

How much do you know about link building?

Agencies that grasp the fundamentals of link building tend to see the best results. Understanding anchor text strategies, link velocity, and the importance of link quality helps set realistic expectations. 

Those familiar with how backlinks influence rankings can make better decisions about where and how to acquire them. If you’re new to link building, reviewing Google’s link-building guidelines can provide valuable insights.

✅ You’re Focused on Long-Term Results 

Both general SEO and more specific link building are long-term strategies. Backlinks definitely contribute to rankings, but they take time to show full results. Agencies that expect overnight success might very well be disappointed. 

However, if you’re committed to a steady, ongoing approach, then we know you will see sustained improvements. A consistent link-building effort leads to stronger domain authority, better search visibility, and more stable rankings over time.

✅ You Have a Budget of $1,000+ Per Month 

What’s your link-building budget? How much does link building cost?

Vazoola is designed to work with other agencies who have multiple clients who need links on a monthly basis. When we commit to working with an agency, we make sure to put a lot of resources into the relationship so that we can deliver high quality results and hit aggressive deadlines. 

At the end of the day we’re a business and in order to be successful we need to make sure that there will be enough ROI on the time and resources we put into our partnerships. 

On top of this, we don’t get involved in super low cost and high volume link building, which we sometimes get asked about by leads who have very low budgets. 

A strong link-building strategy requires steady investment. Agencies that allocate at least $1,000 per month can secure high-quality links that deliver real value for your clients. Smaller budgets may limit your options and slow your progress. 

Think You’re a Good Fit? Let’s Talk!

Do you have what it takes to partner with Vazoola for outstanding link-building results? If you have an optimized site, the right budget, and an understanding of SEO, we bet you are!

Indeed, if your agency is looking for a scalable, effective way to improve search rankings, investing in a strategic link-building service can be a real game-changer. Once you understand when and how to integrate backlinks into an SEO strategy, you’ll get the best possible return on your investment.

Are you ready to elevate your rankings to new heights and expand your site’s authority? The next step in your SEO journey should be to explore link-building services. Contact Vazoola today, and let’s see what a difference we can make together.