Broken Link Building: What You Need to Know

Tue May 31 2022

Broken Link Building: What You Need to Know

What is Broken Link Building?

Broken link building is not a new strategy, but due to the rapid expansion of the web in the past several years, as well as the introduction of new website technologies, the volume of broken links is growing. It comes as a bit of a surprise that this particular method of link building does not appear to be popular any longer. When it comes to outreach, there are terrible stories of poor response rates despite the enormous amounts of time that were put into the research.

What is a Broken Link Building Strategy?

Broken link building entails locating resources within your niche that are no longer active, creating a new version of the content, and contacting the webmasters linked to that content in order to request that they substitute the broken link with a link to your recently created resource. You are adding value to the webmaster's experience by assisting them in cleaning up both their website and the web as a whole, and you are doing this while also establishing links to your website.

How to Find Broken Link Building Strategies

To leverage the potential of broken link building, you must first grasp how to locate broken links and convert them into links. You will need a tried-and-true method for locating sites with broken links, as well as the techniques necessary to scale this up. It is fantastic to discover a single broken link opportunity, but imagine if you could immediately multiply it into 10, 20, or even 50 SEO broken links to pursue?

How to Find Broken Links for Link Building

Typically, the best place to begin a broken link-building effort is by identifying defunct pages that are still being linked. These are web pages on websites that gained links in the past but have subsequently been removed and now produce a 404 error. But how can one locate these? It is quite simple. Use your competitors to your advantage. 

The links you may get using this strategy are already pre-qualified as being very relevant. If they are connected to a competitor's website that addresses comparable issues, they are far more likely to link to yours. For help locating the 404 sites connected to your competitors, you can utilize the Backlink Analytics tool to identify potential possibilities.

Recommended Broken Link Building Tools

Broken link building techniques have always been a crucial component of SEO, but link building tactics have evolved over time. First, it is no longer possible to build link farms since Google has become intelligent enough to discover and punish such websites. Gaining unnecessary or excessive links just for adding links is likewise prohibited. In general, SEO professionals are currently shifting towards more ethical link-building strategies.

You must now earn backlinks, as opposed to simply acquiring them. You must find other influencers and websites in your niche and hunt for opportunities to create links. This might be a challenging process if attempted manually and without assistance. Here, link-building technologies and a broken link building service come into play. They can help you locate link-building possibilities, evaluate each possibility, and then contact the ones you choose to pursue.

Some link-building systems provide comprehensive services, including link prospecting, outreach, vetting, and analysis, among others. Some, however, just concentrate on the issues of prospecting and outreach. The following is a list of the finest broken link building tools:

  • SEMrush
  • Linkody
  • Majestic
  • Ahrefs
  • Pitchbox
  • BuzzStream
  • JustReachOut
  • Moz
  • NinjaOutreach
  • Link Prospector by Citation Labs

What are the Challenges of a Broken Link Building Strategy

It is common knowledge that increasing the amount and quality of backlinks pointing to your website can increase its position in search engine results pages. However, you should also be aware that Google gives priority to information that is naturally disseminated and broadcast over the web. Obviously, if you don't develop backlinks, it's going to be incredibly tough to boost your SEO. In principle, establishing broken links is a safer practice than many other so-called "black hat" methods, which Google monitors for and punishes with fines if they are found to be engaged.

It is important to remember that there are inherent challenges associated with broken link building. These include:

  • Scalability
  • Time consumption
  • Requires various tools
  • Relies on broken links that already exist that are important and of good quality
  • It could be considered to be spammy

Before beginning a broken link building project, you should make sure that you have given careful attention to all of the opportunities and obstacles that are involved in the process.

Building broken links is a white-hat link creation approach that falls under the umbrella of digital marketing. If done correctly, broken-link building may be incredibly powerful and scalable. In dead link building, the rate of conversion for gaining links is slightly lower; thus, you should seek to increase the outreach.

Reach out to a professional broken links SEO company if you want your results to be even more impressive, given that this link building strategy for SEO is very efficient and contributes significantly to the value of your website.

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