What Are Search Metrics and How Can You Use Them?
Mar 17, 2021
Written by Casey Bjorkdahl
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
If you want to grow your business today, then you need to keep track of how your website is performing. That is where search metrics can be helpful. There are numerous website metrics that you need to track to understand where you stand. That way, you can figure out what you can do to increase not only the quantity of your traffic but also the quality of your traffic.
If you are wondering how to measure SEO, you need to understand the metrics that are most important to you. There are plenty of online search metric examples from which to choose. What are some of the key SEO metrics that you need to use? Take a look at some of the most important site metrics and what they mean to your website.
Organic Search Traffic Is One of the Most Important Website Metrics To Track
First, you need to pay close attention to your organic search traffic. You are going to be getting traffic to your website from just about everywhere. For example, if you run a paid advertising campaign, some of your traffic will be landing on pages linked to your advertisements. On the other hand, if you want to know how to measure SEO success, you need to pay attention to your organic search traffic.
If you are confused about how to measure traffic to a website here’s a short break down. Organic traffic refers to your traffic that is coming directly from search results. When someone enters a phrase into Google, the results that show up are essentially a rankings list of most relevant, and helpful resources. Once someone clicks on your site from the list this is representative of organic traffic.
You care about organic traffic because this is how you recruit new customers. If you have repeat customers, that is fantastic! At the same time, they are probably not Googling your website because they already know how to get there. If you want to expand your customer base, you need to take advantage of organic search traffic. Therefore, pay close attention to this search metric. It is important to the quality and health of your website.
Look at Your Bounce Rate Site Metrics as a Measure of Your SEO Effectiveness
A lot of people overlook the bounce rate of their website. On the other hand, this is incredibly important. You have done a lot of work convincing someone to pay a visit to your website. The last thing you want to happen is to have them leave simply because your page doesn't load fast enough.
If someone leaves your website before it loads completely, this is referred to as a “bounce.” There are a lot of factors that play a role in the quality of your SEO campaign. One of the most overlooked factors is your bounce rate.
Remember that the goal of search engines is to provide their users with the most relevant results. If your website does not load quickly, it is simply not relevant to the needs of the users because they cannot access what they want fast enough.
Therefore, pay close attention to your bounce rate. If you notice that your bounce rate is going up, it could indicate that there are a lot of people who are trying to visit your website. You may need to upgrade your website hosting service or server in order to reduce your bounce rate. This will help you keep your rankings high.
The Readability of Your Website Is Vital For Keeping SEO Traffic On Your Site
You also need to make sure that your website is readable. Of course, you want to make sure your content for the readers easily consumable; You also need to make sure that your website is readable. You want the overall layout of your website to be friendly to the needs of your users as well. If your users are intimidated by the look of your website, this is going to make it hard for you to convince them to stick around.
There are lots of ways you can make your website easier to read. For example, make sure that your menus are easily accessible from the homepage. That way, your visitors know how to find what they're looking for. You should also try to break up your content with headings. That way, when users scan the page quickly, they can find what they're looking for. You can take a look at the “dwell” time metric to see how much time your users are spending on a single page. If your dwell time is high, this indicates that they are heavily engaged with the content.
Take a Look at Your Social Media Search Metrics
Finally, if you do not have a strong presence on social media, you should. There are hundreds of millions of people who use social media on a daily basis. You should figure out where your target market hangs out, develop a strong profile, and use your social media presence to drive more traffic to your website. This is another online search metric that you should track regularly. That way, your social media profiles, and website can work hand-in-hand with each other. Position social media to work with you by making this a cornerstone of your digital marketing efforts.
Take Advantage of These Key SEO Metrics To Track
These are only a few of the many website metrics that you should track if you want to get the most out of your website. It is critical for you to track these insights and data as a part of your website maintenance. When it comes to how to measure SEO performance it does not have to be difficult. Basing campaigns off of data and analytics means your chances of success are greater than if you were to simply make guesses. Strategic decisions based on metrics and performance can enable you to keep your online visibility as high as possible. For help with boosting your SEO traffic and using SEO data to get ahead, contact the Vazoola team today.