May 21, 2025
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
Too many tabs open. Too many of the essential tools for marketing don’t talk to each other. Too many client accounts to manage with platforms that all swear they’re “the one.”
If that sounds familiar, your agency isn’t alone. Choosing the right digital marketing tools isn't just about features — it’s about finding solutions that work across multiple workflows, team styles, and client demands.
Some tools help you run your agency. Others help you run your clients’ marketing campaigns. Knowing the difference — and picking the right ones for each use case — makes all the difference.
Below, we break down essential categories of tools every agency should consider in 2025. From keyword mapping to AI content generation and CRM integrations, here’s what belongs in your stack.
Table of Contents
Link Building Tools for a Digital Agency
Effective link building enhances a website's authority and search engine ranking. Agencies utilize specialized tools to identify opportunities and manage outreach campaigns efficiently.
You can check out our curated list of link-building tools that help streamline and scale agency link-building campaigns, or you can employ one of the following:
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Ahrefs: Ahrefs offers comprehensive backlink analysis, competitor insights, and link prospecting features.
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Moz Link Explorer: Another favorite, Moz Link Explorer provides detailed link metrics and identifies potential link-building opportunities.
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Semrush: The Semrush platform combines backlink analytics with outreach tools to streamline link-building efforts.
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Vazoola’s Free Backlink Checker: Vazoola offers a free backlink checker tool that allows users to view and analyze their site’s list of backlinks.
Our Favorite Features:
With Ahrefs’ Link Intersect Tool, you can quickly find websites that link to your competitors but not to you, helping you identify high-value backlink opportunities.
Keyword Research and Mapping Tools
Understanding the keywords that resonate with target audiences is fundamental to SEO and content strategies. These digital marketing agency software tools assist in uncovering valuable keywords and organizing them effectively:
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Vazoola’s Free Keyword Research Tool: Our free tool generates keyword ideas based on topic or URL.
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For a double dose of keyword help, we also offer a free keyword rank checker for additional insights.
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Google Keyword Planner: The free Google Keyword Planner tool offers keyword ideas and search volume statistics.
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Semrush: Semrush also provides in-depth keyword analysis, including difficulty scores and competitive insights.
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Audience Key: Offering advanced keyword mapping and content planning for agencies that manage large-scale SEO, Audience Key is a popular option for keyword research.
For more advice on keyword research and mapping, you can check out our Top Keyword Research Tips, a guide for improving keyword research accuracy and discovering long-tail opportunities.
We also offer a list of Keyword Ranking Data Tools to monitor keyword performance and guide content strategy.
Our Favorite Features:
You can use Audience Key’s keyword-to-page matching feature that maps keyword themes directly to content pages, supporting large-scale SEO strategy with structured visibility tracking.
Collaboration Tools
Seamless collaboration among team members is vital for productivity and project success. The following digital marketing software for agencies facilitate communication, file sharing, and collaborative work environments:
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Slack: Slack is a messaging platform that supports real-time communication, file sharing, and integrations.
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Microsoft Teams: The Teams app combines chat, video meetings, and file storage, integrating with Microsoft 365.
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Google Workspace: Google’s own Workspace suite of products includes Docs, Sheets, and Drive for real-time teamwork and document collaboration.
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SharePoint: Support cloud-based document management and team access control with SharePoint.
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Notion: Notion is a flexible platform for task tracking, knowledge bases, and collaborative documents.
Our Favorite Features:
Notion’s wiki and task combo feature helps users blend internal documentation with team tasks in a single workspace that’s fully customizable for agencies.
AI Tools for Digital Marketing Agencies
Artificial Intelligence is revolutionizing digital marketing by automating tasks, offering insights, and enhancing creativity. Agencies are rapidly adopting AI-powered tools to optimize workflows and increase campaign effectiveness, including the following:
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Omneky: Omneky uses AI to generate and test ad creatives and optimize campaign results.
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Jasper: An essential digital marketing tool for writing that is AI-based, Jasper helps teams generate marketing copy, blog posts, and product descriptions.
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MarketMuse: MarketMuse analyzes content and provides optimization recommendations based on competition and topic relevance.
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Surfer SEO: Surfer SEO offers AI-guided content planning and real-time SEO suggestions.
Our Favorite Features:
Jasper offers Brand Voice training. You can upload brand guidelines so the AI can generate content that matches your tone, style, and vocabulary.
Content Creation Tools for Agencies
High-quality content drives engagement and growth. These tools help agencies produce visual and written content at scale while maintaining brand consistency:
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Canva: A drag-and-drop design platform, Canva is ideal for social media graphics and branded materials.
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Adobe Creative Cloud: Adobe Creative Cloud is a professional suite for image editing, video production, and digital design.
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Grammarly: Grammarly enhances written content by correcting grammar, punctuation, and tone.
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Lumen5: Lumen5 converts blog content into short videos optimized for social platforms.
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Vazoola’s Free Blog Post Title Generator: Our free blog post title generator will suggest content titles and topic ideas based on your keyword phrase.
Our Favorite Features:
With the Canva Magic Resize Tool, you can resize one design into multiple formats (e.g., Instagram Story, LinkedIn post, YouTube thumbnail) with a single click.
Project Management Tools for Digital Agencies
Managing timelines, tasks, and team responsibilities becomes easier with the right project management software. These tools help agencies stay on track while juggling multiple client deliverables:
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Asana: A task and project management platform, Asana has customizable workflows.
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Trello: Trello uses cards and boards to visualize tasks and progress in a flexible, kanban-style layout.
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Monday.com: The platform offers visual project tracking and automation tools ideal for marketing teams.
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Wrike: Wrike is designed for creative and marketing teams with features like proofing and dynamic request forms.
Our Favorite Features:
Wrike’s creative proofing and approval features are built-in markup tools that let clients and teammates comment directly on image or video assets.
Social Media Marketing Management Tools
Agencies managing multiple client accounts need tools that simplify social media planning, scheduling, and analytics. Some of the most popular tools in this category include:
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Sprout Social: Sprout Social is a complete suite for publishing, engagement, and performance analytics.
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Hootsuite: Manage multiple social accounts with bulk scheduling and team collaboration tools by using Hootsuite.
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Buffer: Buffer is ideal for startups and agencies seeking intuitive post planning and analytics.
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Later: Later specializes in visual content calendars and Instagram-first strategies.
Our Favorite Features:
Hootsuite has social listening streams. Users can set up real-time keyword, hashtag, and mention tracking across networks to monitor conversations, trends, and brand sentiment. Agencies can quickly respond to engagement opportunities or manage reputation more proactively.
CRM Tools for Agencies
Building strong client relationships and tracking communication is essential. CRM platforms provide centralized contact records and marketing automation features. Agencies can rely on CRM tools such as:
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HubSpot CRM: The HubSpot CRM platform offers lead tracking, email templates, and pipeline management.
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Salesforce: A powerful CRM platform, Salesforce features software for marketing agencies that deals with sales, marketing, and analytics.
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Zoho CRM: Zoho CRM is affordable and customizable, with tools for automation and reporting.
Our Favorite Features:
The Zoho CRM Blueprint automation feature lets users build visual workflows. These then trigger follow-ups, assign tasks, and advance leads based on your own custom conditions.
Analytics and Reporting Tools
Marketing analytics tools provide insights into campaign performance, user behavior, and ROI, helping agencies refine their strategies. Choose from useful options like:
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Google Analytics 4: Google Analytics is a free tool that tracks user engagement with event-based reporting.
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Looker Studio (formerly Data Studio): The Looker Studio tool helps users visualize performance data with custom dashboards.
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Supermetrics: Supermetrics automates data integration from various platforms into spreadsheets or BI tools.
Our Favorite Features:
Looker Studio’s blended data sources combine metrics from Google Ads, Facebook, and GA4 into one unified dashboard.
Email Marketing Tools
Email marketing remains one of the most effective channels for nurturing leads and retaining clients. The following tools are great for agencies:
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Mailchimp: Mailchimp offers automation, pre-built templates, and campaign performance analytics.
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ActiveCampaign: The tool combines email marketing with CRM and ActiveCampaign sales automation tools.
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Campaign Monitor: Campaign Monitor is known for its personalization tools and responsive email templates.
Our Favorite Features:
Check out ActiveCampaign’s email automations with conditional logic to build multi-step sequences that change based on recipient behavior. It’s ideal for lead nurturing.
The Right Tools Can Transform Your Agency
Choosing the right mix of essential digital marketing tools can transform how an agency works and the results it delivers.
From keyword research and collaboration tools to automation and analytics platforms, agencies that invest in the right technology stack will be best positioned to grow their impact in 2025.
To discover more actionable tips and strategies for agencies, explore all of the free SEO tools and resources Vazoola has to offer.