The Power of Long Tail Keywords
Feb 03, 2022
Written by Casey Bjorkdahl
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
Are you looking for a way to improve your search results rankings? If so, it is important for you to conduct keyword research regularly, and you need to think about long tail keywords. They are becoming more important in the world of search engine optimization, and they can help you improve your SEO strategy as you try to remain competitive in the current environment.
You need to think about what your users enter as search queries when they are looking for products and services you provide. Sometimes, this could include a long tail keyword. What exactly are long tail keywords, and what are a few examples of how you can use them to improve your search results ranking?
What Are Long Tail Keywords?
So, what exactly are long tail keywords? They are longer, specific phrases that people use when they are closer to purchasing something. For example, if someone is just beginning a search for a new dog, they might type in “dog” or “puppy.” On the other hand, if they know exactly what type of dog they are looking for, they might type in “female Golden Retriever puppy.” This is a sign that they might be close to making the purchase because they already know exactly what they want.
Traditionally, SEO campaigns have focused on shorter words because they are used more frequently. After all, your digital marketing campaign should try to target lots of people. Because shorter words are used more frequently, you might prioritize them as a part of your SEO campaign.
Even though you may want to focus on shorter words, you cannot ignore the importance of long tail keywords as well. If you want to make inroads in your target market, you should use long-tail keywords as a part of your digital marketing strategy.
Why Should You Use Long Tail Keywords?
There are several reasons why you should incorporate long tail keywords as a part of your digital marketing strategy. A few key points to keep in mind include:
- Competition: Even though you want to target keywords that are used frequently, you also need to think about how competitive they are. Because everyone is trying to target shorter keywords, it will be much harder for you to rank for those terms. You might have an easier time ranking higher for long-tail keywords.
- Higher Conversion Rate: As mentioned above, people who use long tail keywords are more likely to make a purchase. Therefore, you might find that you get a higher conversion rate if you use long-tail keywords. What this means is that if someone uses a long-tail keyword and is directed to your website, they might be more likely to make a purchase when compared to someone using a shorter term.
- Reduced Expenses: You might also save money if you decide to target long tail keywords. You might not have to spend as much money to rank at the top of the list, so you can free digital marketing resources you can use elsewhere.
For all of these reasons, you should incorporate long tail keywords as a part of your digital marketing strategy.
What Are a Few Long Tail Keywords Examples?
If you are interested in finding examples of long-tail keywords, you need to figure out how to locate them first. Take a look at some of the shorter keywords that are most relevant for your target market. This is a good starting point if you are looking for long tail keywords.
Then, take those shorter terms and find related, longer terms you can use to rank for. A few examples you might want to keep in mind include:
If you sell furniture, you probably want to rank high for the term “furniture.” On the other hand, what type of furniture do you sell? Do you want to focus on selling antique loveseats? Do you sell soft memory foam mattresses? What about modern new sectional sofas? These are a few examples of longer terms you might want to target.
What if you sell clothing? You may want to rank high for terms such as shirts, dresses, and pants. On the other hand, do you focus on athletic wear for women? Do you sell used clothing for children? What about dress shoes for men? These might be longer terms you want to target as well.
Similar to other parts of SEO campaigns, it is important for you to conduct keyword research regularly. The terms that are most relevant to your company could change with time, and you need to stay up to date.
Use a Long Tail Keyword as a Part of Your Digital Marketing Campaign
It is important for you to diversify your digital marketing campaign. Even though you want to rank highly for terms that are most relevant to your target market, you should also think about targeting long tail keywords. It is usually easier to rank at the top of the list for long tail keywords when compared to shorter terms because there is not as much competition. You may also find that your conversion rate is higher because people who use long words and phrases in search engines are usually closer to the point of purchase. Make sure you stay up-to-date on keyword research with long and short keywords. That way, you can maximize the return on your digital marketing investment.