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An Overview of Instagram Influencer Marketing

Jun 25, 2021

Written by Casey Bjorkdahl

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Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

An Overview of Instagram Influencer Marketing

If you are looking for a way to expand your customer base, then you should take advantage of social media marketing. In addition to creating your own profiles on popular platforms, you should reach out to influencers to initiate the process. Influencers are individuals who have a strong social media following. Particularly in the world of eCommerce, running an influencer marketing campaign is a great way to get a celebrity on your side to help you build awareness for your brand's products and services. One of the biggest platforms is Instagram. How can you maximize your Instagram influencer marketing? 

What Is Instagram Influencer Marketing?

First, Instagram influencer marketing campaigns involve hiring an influencer to help you promote your products and services. They will show off your products and services to their followers, spreading awareness of their features and benefits. Then, depending on the deal made between the influencer and your company they can earn a commission on every product he or she sells. You may be wondering why you should pay someone to sell your products on social media. There are several key points to keep in mind. 

Why Should You Work with Instagram Influencers?

If you run a large business, it can be difficult for you to develop a strong, personal relationship with your individual customers and clients. An influencer can help you do exactly that. People intend to follow individuals, including some celebrities, that they trust on social media. Therefore, their opinion is going to simply mean much more than yours when it comes to purchasing products and services. If you want to grow your business and branch into online communities, you should work with Instagram influencers.

How To Contact Instagram Influencers: What Should You Do?

So, how do you contact Instagram influencers? First, you need to take a look at your target market. Then, you should take a look at the people your targeted customers follow on Instagram. If you find Instagram profiles with hundreds of thousands of followers, and these are individuals who promote similar products and services, they may be willing to feature your products and services as well. Simply sending them a direct message is a great way to start. 

How Can You Find the Best Instagram Influencers?

Of course, you need to figure out how you can find the best Instagram influencers. You may want to talk to influencers who have featured similar products and services in the past. What has their success rate been? How many of their followers have purchased similar products and services? If you get answers to these questions, you can find the best individuals to work with during your Instagram influencer campaign. 

It is also helpful to connect with a company like Vazoola, which can help facilitate your Instagram influencer campaign. With connections to tens of thousands of influencers in all desirable niches, we can connect you to the best Instagram influencers. The process of manual outreach can be tedious and also ineffective use of your time, so allow us at Vazoola to help you locate the right influencers for the job.

How Do You Know if Your Influencer Marketing Instagram Plan Is Working?

Once you partner with an Instagram influencer, you need to see if your plan is working. There are several key metrics you need to follow to see if your Instagram influencer plan is working. These include:

  • How many engagements do the Instagram influencers posts receive? 
  • How many sales have each Instagram influencer earned? 
  • What is the total amount you have paid out to your Instagram influencers compared to the amount of money they have generated for your company? 
  • What percentage of each influencer’s followers have made a purchase? 
  • Are any of your Instagram influencers interested in expanding the products and services they try to promote? 

These are a few of the key performance indicators you need to follow if you want to figure out how to maximize your Instagram influencer marketing plan. If you find that one of your influencers is doing a particularly good job promoting your products and services, you may want to look to expand on your relationship with them and look to add them as a public partner. 

Understanding the Benefits of Instagram Influencer Marketing

There are several key benefits of taking advantage of influencer marketing on Instagram. They include:

  • You do not always have to pay a flat fee to any of your influencers. Some work on commission based on the sales they generate. If they don't sell anything, you may not have to pay them anything. 
  • You are in total control of which influencers you partner with. Therefore, you can find influencers who specifically cater to your target market. 
  • You can develop a strong, personal relationship with customers who will become increasingly loyal to your company over time. 
  • You can pick the brain of each influencer to see if they are receiving feedback from their clients regarding your products and services. 
  • You will build awareness online for your company which can lead to creating a stronger brand image 

These are just a few of the many benefits you will enjoy if you decide to take advantage of Instagram influencer marketing. 

Find the Right Influencers on Instagram To Help You Grow Your Business

Clearly, there are a lot of reasons why you should take advantage of Instagram influencer marketing. Furthermore, influencer marketing on Instagram is only one of the many platforms on which you can develop relationships with influencers. If you decide you are having success on Instagram, you may want to expand out to other platforms as well. That way, you can broaden your reach. 

Do not forget to check in with your influencers from time to time to see if they have any feedback for you on the products and services you are selling. You might be able to put some of their advice into practice, improving the quality of the product and services you provide. Use social media wisely if you would like to grow your business.

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