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Casey Bjorkdahl

Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.

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SEO Strategy

How to Do Your Own SEO Competitive Analysis

Free and low-cost tools and tips that will help you discover who your SEO competitors are and compare your own SEO efforts with competitors.
Thu Oct 02 2025
On-Page SEO, Keyword Research

Keyword Competitiveness: Measure It, Outsmart Rivals and Win Search

How to check keyword difficulty, find out your competitors' keywords, and leverage data to outsmart rivals and win in organic search results.
Mon Sep 29 2025
Content Creation, Content Marketing, Social Media

How to Use Google Trends for SEO Topic Ideation

Google Trends can enhance content ideation, by pointing creators toward current and relevant topics. We explain what it's good for and where it falls short.
Fri Sep 26 2025
On-Page SEO, Content Creation, Keyword Research

Is Keyword Stuffing Still a Thing? Not Unless You’re Living in 2005

Keyword stuffing was a black-hat SEO technique that Google caught onto in the early 2010s. If you're doing it, don't. Unlock new strategies to rank higher.
Thu Sep 25 2025
Link Building

How To Increase Organic Traffic in 2025

How can you hold onto or increase your organic traffic in the age of artificial intelligence? We lay out 8 modern and traditional ways to increase organic traffic.
Tue Sep 02 2025
Content Creation, SEO Strategy

Boost Your Rankings With Semantic SEO in 2025: A Complete Guide

How to use semantic keywords and latent semantic keywords in your SEO strategy, and how semantic SEO figures into a link building strategy.
Wed Aug 27 2025
Content Creation

What Does Writing for SEO Mean in 2025?

Spoiler alert: Writing for SEO in 2025 isn't about creating content for search engines. It's about delivering content that answers your audience's questions.
Mon Aug 04 2025
Content Creation, Content Marketing, Social Media

8 Ways to Amplify Content Online

Boost visibility and traffic with these 8 proven content amplification strategies—from paid social to influencer marketing and SEO.
Fri Jul 11 2025
Link Building Strategies, Content Creation, Content Marketing

Syndicate Smarter: Turn Your Content Into a Link Building Asset

Content syndication, when done right, can boost link building, drive traffic, build brand awareness, and earn high authority backlinks without hurting your SEO.
Tue Jul 08 2025
Keyword Research, SEO Strategy

Understanding Co-citation and Co-occurrence in SEO

We define co-occurrence and co-citation in this post, and explain how they compare to link building for boosting SEO rankings.
Mon Jul 07 2025
Link Building

How Do Inbound Links Help SEO in 2025?

Why do inbound links matter, and how do they improve your website’s SEO? We explain how inbound links boost rankings, and how to earn quality backlinks.
Tue Jul 01 2025
Content Marketing

How Does Inbound Marketing Benefit SEO in 2025?

Link building is a powerful tactic in your inbound marketing strategy that centers around creating quality content that naturally attracts shares (backlinks).
Fri Jun 27 2025
SEO Strategy

How AI is Reshaping Share of Voice in Marketing

How do you get ChatGPT to recognize your brand in generative AI search? How you measure share of voice in AI tools? Tips for optimizing your brand for AI.
Thu Jun 05 2025
On-Page SEO

How to Optimize Images for SEO

Learn how to optimize images for SEO to improve site speed, boost visibility, and enhance accessibility with smart file names, alt text, and image formats.
Thu Jun 05 2025
Link Building, For Agencies

Fat Joe vs The HOTH vs Vazoola

Compare 3 of the top link building companies based on services offered, specialization, experience, and reviews.
Thu May 29 2025
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