If you want to get the most out of your SEO campaign, you have to put the right tools to work for you. Particularly if you work in the field of e-commerce, you need to keep up with the latest trends regarding products and services. That way, you can stay one step ahead of your competitors. That is where Google Trends can be helpful. How can you use Google Trends to take a closer look at Google search interest, leveraging best to improve your website analytics?
What Is Google Trends?
First, Google Trends is a search feature. This will show you the popularity of certain terms and topics as they are being entered in Google. You want to know what your potential customers are typing when they are looking for a product or service you provide. Depending on the time of year, the current market conditions, or new competitors, the volume of specific search terms can change. The most frequently searched term today may not be the most frequently searched term tomorrow. Therefore, you can use Google Trends to find information related to demographic insights, queries, and related topics. That way, you can get the most out of Google Trends.
You Can Use Google Word Trends To Find a New Niche in the Market
If you are wondering how to get the most out of Google Analytics SEO, you can take advantage of Google Trends to find a new niche in the market. You need to focus on long-tail keywords. This refers to keywords that are slightly longer than the average term. If you find that a longer keyword is growing in popularity quickly, this is a sign that there could be a new niche developing in the market because there are a lot of people looking for a specific product or service. If you are able to improve your ranking for that specific term, you may be able to drive up your Google Analytics organic search traffic quickly. That way, you can remain one step ahead of your competitors.
Locate Related Topics with Google Trends for SEO
Another way that you can take advantage of Google Trends is that you can locate related topics. For example, you may be dominating your specific area. Eventually, you would like to expand to other areas as well. That is another area where you can use Google Trends.
There is a section where you can take a look at “related topics.” For example, if you are dominating the niche for “pool noodles,” you might want to expand and cover other types of pool equipment as well. You can use Google Trends to take a look at the search metrics for related topics. That way, you can figure out what you would like to target next.
Use Google Trends Keywords To Capitalize on Seasonal Trends
In addition, you can use Google search metrics to capitalize on seasonal trends as well. This is one of the most important applications of Google Trends because you can take a look at how search volumes vary from season to season. For example, if you specialize in providing holiday products and services, you should expect your search volumes to change as holidays come and go. You can use Google Trends to uncover your lead time, making sure that you are ready for the next holiday season.
While you can view how something trends over 12 months, it may also be more beneficial to see data for more extended periods. This can be especially true in seasonal markets where a dip after the holidays might make it look as though interest is waning. Switch your data to view the last five years, however, and you can see a pattern where the volume increases after February.
If you run an outdoor contracting business, you should expect your renovation projects to change from season to season. Depending on the weather outside, some homeowners where commercial business owners may not want to carry out certain types of projects. Therefore, you can use this to decide what you are going to promote next.
Use Google Trends for SEO To Promote Content Freshness
If you are wondering how to get the most out of your search engine optimization campaign, you need to publish new, high-quality content on a regular basis. The only way you can do this is if you figure out what content is fresh. You can use SEO Google Analytics to help you with that as well.
You can take a look at the topics you have covered recently. Then, you can compare this to what your audience is looking for. That way, you can come up with a comprehensive plan of action that will help you dramatically improve your content marketing strategy. For example, if it has been a while since you published content on a specific product, you can target that with your next round of content.
Use Google Trends Keywords To Understand Google Search Interest for Certain Terms
Even though you can certainly use Google Trends to see what terms people are using, you do not necessarily want to target the terms that are being used the most. If you are a small business trying to compete with a multinational corporation, you will have a hard time outranking them for a general term.
Therefore, you want to learn how Google Analytics for SEO works and begin to use Google Trends to identify not only terms that are searched frequently but also terms that are not that competitive. That way, you can put Google Trends to work for you.
Viewing popular trends and search phrases based on where your customers are looking is a very powerful tool that can lead to better-optimized content creation. Remember, it's best to meet your customers where they already are. That includes search results and social media. Google Trends has a unique ability to allow you to dig deeper to find out what your target audience is searching for, and where.
This information can help you show up in organic searches if you make sure to create content around it. View trends for a time frame longer than 12 months to see more accurate results. In addition, analyze geographical areas you could benefit from targeting with content. Find those long search phrases that are going to help ensure higher rankings in search engines. If you practice these suggestions, Google Trends can be a bonus to your toolkit for SEO marketing.
Using Google Trends to Target Location
If you offer products and services in a specific location, Google Trends can help you discover the types of searches people in your area are performing. For example, let's say you have a plumbing company. From Google Trends, type "plumbing" into the search bar. Scroll down to find a map of the U.S and click on your state. You will then see how much interest there is in your area for that search word. You can drill down and see what keywords people are searching for when they are on the web.
This can be pure gold. Some search phrases people are using will give you ideas for SEO content to create and promote. For example, "plumbing supply store near me," can be a phrase that you might target and write a blog post around. "Plumbing supply near me," could be another great idea. Use these trending topics to find out what kinds of questions people in your area are asking.
Get the Most Out of Google Keyword Analytics and Google Trends
Ultimately, these are just a few of the many ways that you can use Google Trends. You can use this tool to target the right keywords, create quality content, and improve your rankings. If you want to get the most out of Google Trends and Google Analytics, you should consider partnering with the experienced professionals at Vazoola who know how to maximize the SEO benefits of these tools.
Written by Vazoola