While optimizing your site for web searches is important, some of the critical factors in SEO ranking reside outside of your domain.
One of the best ways to vastly improve your search engine rankings is to earn high-quality links from trusted web sites.
A guest blog outreach strategy done correctly can yield high-quality natural links to add to your backlink profile.
When you get your site linked from a popular and reputable source, it leads to significant improvements for your SEO performance.
Although in an ideal world you would be well-stocked with outside links to your site, when you find that your inbound links are lacking, there are solutions.
In addition to working to develop well-researched and engaging content worth linking to, you should consider reaching out to sites about guest blogging opportunities.
Getting a guest blog posted on another website is a valuable way to create links to your site.
Set a Target
Before you can start a guest-blogging campaign, you need to know what you're hoping to get out of the cooperation.
There are many goals to guest blogging, including:
- A desire to drive more traffic to your site
- To improve your SEO
- Increase brand awareness
- Earn increased credibility in your field
The more detailed and specific your plan is, the better your chances of finding reliable partners for your guest blogs.
Find Potential Partners
You can't get a guest post published unless you find a site willing to work with outside authors. The most successful website in the industry isn't a viable option for your guest blogging plan if it doesn't accept guest posts.
An easy way to find a website to guest blog on is by searching for your keyword phrase and "guest post" or "ghost blog."
It is a common practice to note that a post is a guest post, which means the phrase is likely to show up on sites open to collaboration.
Look at Traffic Numbers
Once you've found a list of potential guest blog partners, you need to find the right match for you. Look at traffic numbers for the sites you are considering.
A larger site will provide more benefit if you are accepted to provide a post, but you are likely to face stiffer competition as well.
Create A Relationship
A publisher is more likely to accept your guest posts if you have an existing relationship. It can be useful to begin building relationships before you are ready to start guest blogging.
It will increase the chances of one of the sites you are interested in being willing to work with you as a guest blogger.
The good news is if you've been in your field for a while, you likely already have some friends and associates.
And some of them may be at larger sites willing to offer you a guest blogging opportunity.
If you don't have a preexisting relationship, it's not a deal-breaker. A professional but cordial outreach email is a simple way to open a dialog and inquire about collaboration.
Learn the Format
Many sites have very specific formats to their articles as well as to their submission process. Ensuring that you understand the brand's voice and style improves your chances of guest blogging opportunities.
If the site has specific requests for inquiries, it is vital that you follow them or else you may find that you have ruled yourself out of contention before your pitch even gets going.
Provide Value for Readers
As search engines frequently change and improve their algorithms, the golden rule of web copy has never been more accurate than it is today -- great content is king.
Make sure that your website has articles relevant and valuable enough so that others will want to link to your content.
Not only does this improve the chance being found in organic search, but it also makes linking to your site with your guest post even easier.
Simple and Specific
A popular web site likely sees many pitches and requests every single day. If you send a long and detailed pitch, you'll likely be written off.
Instead, make your pitch simple and to the point, and tailor it to fit the specific site. Obvious form letters are a major mark in the negative column.
Guest blogging is a useful tool in any search engine optimization program. Finding the right partner for the right post may be just what your site needs to shoot up the rankings.