What Is Local Citation Building and How Can it Grow Your Business?
Apr 14, 2021
Written by Casey Bjorkdahl
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
If you are interested in building a local business, then you need to focus on local citation building. Local SEO citations are important because they position your business as an authority in the field. If you want to make an impact on the market, you need to learn more about what a business citation is, how you can collect more local citations, and how you can use them to position your company as one of the leaders in your industry.
What Are Local Citations in SEO?
When it comes to local citations, these are mentions of your business on other websites. For example, if your business is listed on the digital Yellow Pages, that counts as a citation. If your business is listed in an online newspaper article, that also counts as a citation.
Business citations are important because they provide signals to search engines. Remember that the goal of search engines is to provide results that are most relevant to the needs of their users. If your business is widely mentioned in your local area, this is an indication that your business is strong, thriving, and trustworthy. As a result, local citations play an important role in your search engine optimization campaign as well as your website rankings.
The reality is that you want your business to be found. As a result, you want it to show up in local searches. This means that search engines need to have all the information they need about your company, so it is properly displayed in the right local searches. That is where citation building is important.
What Is the Process of Local Citation Building?
Clearly, SEO citation building is important. So, how do you do that? In order to build appropriate citations, you need to send consistent, accurate, relevant information about your business of various listing directories. That way, both the search engines and potential customers know where, when, and how to find your local business. If you have experienced building links for your business, the process of SEO citations is quite similar. Earning citations requires a similar effort.
When website crawlers regularly find links that point back to the website of your business, they know that your company is trustworthy. The same is true of citations. Web crawlers look all over the internet. If they find that your business is listed consistently, accurately, and regularly and important listing directories, they know that they can trust your business. This will elevate your search result rankings.
Local Citations Are Important for the Credibility of Your Business
You have a lot to do on a daily basis. Why should you care about building relevant citations? This is important for the credibility of your business. Remember that citations are important because they let search engines know that it is safe to trust your business.
In addition to search engines, local citations are important for consumers as well. For example, you may run a house cleaning service. Even though customers are going to perform Google searches, they may go to various websites, such as Angie’s List, to find these services. If your website is listed on one of these directories, consumers may run into it there as well. Therefore, citations are important not only for search engines but for your customers as well.
Consistency Is Important for Local Citation Building
As you get busy building citations, you have to make sure the information listed is accurate across all directories. If the information listed is not accurate, consumers and search engines are going to have a hard time figuring out where your business is located. Some of the key information that you need to check regularly includes:
- The name of your business
- The address of your business
- The phone number of your business
If this information is not consistent, search engines and consumers are going to have a hard time figuring out where your business is located.
This may sound straightforward; however, your business could grow in the near future. As your business expands, you may add new locations. Ultimately, each of these locations needs to have its own citation. That way, search engines, and consumers do not get confused.
Local Citations Can Boost Your Conversion Rates
When someone conducts a local search, this is a sign that they are getting ready to purchase a product or service. If you are able to attract visitors through local searches, you may find that your conversion rates go up. Therefore, you can generate greater returns on your marketing investments.
Therefore, if you want to put local citations to work for you, you need to find locations where your business is already listed. Check a few common online directories. There may be a problem for you to claim that listing. If so, claim that listing and make sure it is accurate. Remember that your phone number, address, or even the name of your business could change from time to time. If any of this information changes, you need to update it regularly.
Use Local Citation Services To Help You Stay Ahead
You have a lot to do on a daily basis. You do not have time to continually crawl online directories to make sure that your business listings are accurate. That is where local citation services can be helpful. There are convenient software programs that can help you go through the process of citation building. Citations are critical to The credibility of your business. If you are able to expand your business citations, your search engine rankings will improve because search engines will believe your website is trustworthy, reliable, and thriving.