SEO Link Building and Content Marketing Resources by Vazoola

How AI is Reshaping Share of Voice in Marketing

How do you get ChatGPT to recognize your brand in generative AI search? How you measure share of voice in AI tools? Tips for optimizing your brand for AI.

Thu Jun 05 2025

SEO Strategy

16 Common SEO Mistakes Brands Still Make in 2025

Think you're doing everything right but still not showing up in search results? These are 16 mistakes websites are still making in 2025.

Thu May 22 2025

SEO Strategy

Black Hat vs. White Hat SEO: Definitions and Examples for 2025

Guide to white hat SEO, black hat SEO and grey hat SEO. Definitions, examples and best practices for search engine optimization in 2025.

Tue Apr 22 2025

SEO Strategy, Blogging

SEO Checklist for Blog Posts in 2025

Yes, blogs benefit SEO. How blogging helps search results and X ways to optimize your blog on- and off-page.

Mon Apr 21 2025

Link Building Strategies, Content Creation, SEO Strategy

Create Content Google Loves: 7 Elements of Helpful Content

What does the Google helpful content update (HCU) mean for 2025? These are the 7 elements of helpful content so you can create content Google loves.

Thu Dec 12 2024

Google Algorithm Updates, SEO Strategy

How Google Search’s Engine Works & How to Get on Page 1

How search engine visibility works in 2025, what we know about how Google ranks content, and what to do to get on page 1 of search and stay there.

Wed Dec 11 2024

Link Building, Link Building Strategies, SEO Strategy

7 Ways to Get High Domain Authority Backlinks

How do you get high quality backlinks? 7 tactics for earning high quality backlinks to your content the right way, which boosts your visibility online.

Thu Nov 14 2024

Link Building, SEO Strategy

What Are Backlinks? 40 Types of (Good & Bad) Backlinks

What are backlinks and how many types are there? We define 40 types of backlinks and divide them into good vs bad and explain why with examples.

Tue Oct 08 2024

Link Building, Reporting, SEO Strategy

8 of the Best Tools for Tracking Inbound Links in 2025

Who's linking to your site? How to check backlinks and 8 free and premium tools that watch and track backlinks.

Mon Oct 07 2024

On-Page SEO, SEO Strategy

Why Your Website Needs an SEO Audit

A technical SEO audit optimizes the mechanical aspects of a website to ensure its pages are crawlable and indexable. Here's what to expect from it.

Thu Oct 03 2024

SEO Strategy

Is SEO Dead? Spoiler Alert: It’s Highly Relevant in 2025

SEO is far from dead. Despite ongoing debate, it remains an important element of digital marketing. SEO notably impacts business visibility and success.

Thu Sep 26 2024

Content Marketing, SEO Strategy

4 Winning Strategies in SEO for B2B Companies

We've managed multiple successful SEO strategies for B2B websites. This is what we know works for B2B SEO, and we're telling you with no strings attached.

Wed Sep 18 2024

Content Creation, SEO Strategy

Content Architecture & SEO: Key Elements, Benefits & Mistakes to Avoid

Content architecture is the way content is organized on a website. Good content architecture helps users and search engines efficiently find information.

Wed Sep 04 2024

Link Building Strategies, Backlink Quality, SEO Strategy

Demystifying HARO SEO: Your Key to High-Quality Backlinks

HARO link building, when executed with precision and strategy, can yield impressive results. You might call it one of the best link building strategies.

Wed Aug 21 2024

On-Page SEO, Content Creation, Content Marketing, SEO Strategy

Strengthen Your SEO Foundation With Pillar Pages and Topic Clusters

An SEO foundation is strengthened by content pillars & pages to support the pillars. What are the types of pillar content? Real examples of pillar content.

Mon Aug 12 2024