How to Use Podcasts for Link Building and Improve SEO

Thu May 21 2020

How to Use Podcasts for Link Building and Improve SEO

As weird as it may sound, everybody needs to have somewhat of a web presence in today's world.

With the number of people using the internet today, podcasts are a powerful tool for reaching millions of people across the world.

Link building is one of the best things you can do to grow your online presence. If you are looking for podcast link building tips to help you improve your SEO, we have got you covered.

Hosting a Podcast

Back in the early 2000s, nobody had even heard of a podcast. It wasn't until the mid-to-late 2000s that some of today's popular podcasts would emerge.

They offered an entirely new type of easily digestible media for listeners everywhere.

As is evidenced by many successful podcasts, hosting a podcast helps get name and brand exposure.

Hosting a podcast is significantly easier than you might think.

There are a ton of platforms where you can upload your podcast free of charge. All you need is a little bit of simple recording equipment to get started.

Some of the earliest podcasts were recorded on the phone, so that is always an option too.

The first step to hosting a podcast is figuring out your topic and what you want to discuss with your audience.

Fortunately, there have been successful podcasts that tackle just about every subject you can imagine, so anything is fair game.

If you want to use your podcast to build your web presence and improve SEO, you need to make sure you are interestingly presenting something of value that will attract and engage your audience.

For some people, this may mean recording short, informative podcasts to help people learn about and understand a subject.

For others, sitting down with somebody for an interview is the right choice. It is all about how you want to present yourself to an audience.

Once you start recording your podcast, you should investigate growing your audience through advertising.

You can advertise your podcasts on your website, other websites, and other podcasts. You may also want to look into advertising for different brands and podcasts.

This can be an excellent way to make some of the money back that you spend producing your podcast.

Being a Podcast Guest

If creating your own podcast isn't something you want to do, you can always be a guest on other podcasts.

The benefit to this is that you do not have to spend the time and money it takes to create and host your own podcast. However, you may have a hard time getting a guest spot on some podcasts.

The first step to find a podcast you would like to be a guest on is figuring out which podcasts you would be a good fit for and how you can add value.  

Generally, it is a good idea to look for podcasts that tackle subject matter that is related to your business or knowledge.

You can look at podcasts by category, popularity, and more, so compiling a list should not be too much work.

Next, you need to email each podcast host and inquire about being a guest on their podcast. Chances are plenty of people who will tell you no, but you only need a few guest spots to build a reputation and find your way onto more popular podcasts.

Benefits of Podcasts

There are numerous benefits to utilizing podcasts to build an online presence. Many modern link building strategies involve either hosting or being a guest on podcasts.

This is because podcasts provide value to listeners, which means the audience does not feel like they are being forced to listen or visit your website.

Plus, you do not have to deal with the monotony that often comes with traditional SEO strategies.

Podcasts are one of the fastest-growing forms of media today. If you want to grow your business and get your name out there, being a guest on a podcast or creating your own is a great idea.

If you are having trouble finding a way to bring your business into the modern era and create a robust online presence, you might want to consider starting or being the guest on a podcast.

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