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E-commerce Link Building Strategies for Driving Traffic

Thu Jan 07 2021

E-commerce Link Building Strategies for Driving Traffic

Do you have an effective e-commerce link building strategy?

Are you sure?

E-commerce link building can instantly make or break your website’s success. When link building for e-commerce sites, it’s extremely important to get it right; otherwise, your website could be penalized.

In this article, we are going to explain e-commerce backlinks, e-commerce link building, and define the different types of links. We are also going to give you valuable information about SEO and off-page SEO for an e-commerce website, the best e-commerce website link building ideas, where to find powerful hidden backlinks, and the one surefire way to ensure your backlinking strategy doesn’t result in a Google penalty.

Let’s get started.

What is E-commerce Link Building and E-commerce Backlinks

E-commerce backlinks are links created for an online business. E-commerce link building is when an online business implements an e-commerce link building strategy to drive traffic to their website.

One facet of a successful e-commerce business is creating high-value content that others will want to link back to on the internet. Those links will drive the subsequent traffic to the business’s site and product pages where that traffic can then be converted into sales.

Again, this can be done by creating valuable content. That content can then be used as part of your dedicated e-commerce link building strategies and other e-commerce link building tactics.

What Are the Different Types of E-commerce Links?

There are several types of links.

  • Internal Links – these links are those that link from one page on your website to another page on your website.
  • Outbound Links – these links are those that link out from your website to other websites. These can help your overall page rankings on the search engines.
  • Inbound Links – these are links from other websites that link to a page on your website. These can significantly help your page rankings on the search engines, which is why it’s important to create high-quality content that others want to link to.

One of the main focuses should be on the quality of all your links. The more reputable inbound links you have linking to your website, the higher positioned your domain will come up in search engine results. Additionally, consider networking with related business websites so you can share relevant content that will enhance your readers’ experience.

How Are E-commerce Backlinks Different from Other Links?

There is only one difference between backlinks for e-commerce sites and other types of backlinks. Link building for e-commerce sites is one where links are used for creative link building for e-commerce sites versus non-e-commerce websites.

What Is Off Page SEO for E-commerce Websites?

On-page SEO includes the factors on your website that you control. Off-page SEO for e-commerce websites includes the page ranking factors that occur in places that are not on your websites such as backlinks from other websites, your social media exposure, and the promotional methods you are using to drive traffic to your website such as guest blogging, etc.

The best way to drive quality traffic to your website and improve your off-site SEO is to develop quality content people want to link to. That means you should only post content that provides value to your readers. Content that leaves your readers marveling over the fact that you are giving them that information for free when they would have gladly paid for it.

Quality content isn’t just defined as written text. It could also include infographics, pdfs, videos, eBooks, or any other type of content that fits your industry and target audience.

The Best E-commerce Link Building Ideas

Here are some of the best e-commerce website link building ideas you can use to boost your page rankings.

  • Develop an effective e-commerce link-building strategy before you do anything else.
  • Consider any given source’s domain authority and page authority before linking to it.
  • Find relevant content partners and write guest posts on their websites.
  • Include video marketing as part of your e-commerce link building strategy.
  • Create a valuable tool or feature that makes your content shareable (in-depth guides, images, pdfs, calculators, etc.).
  • Use industry influencers to build your content assets.
  • Create a blog page and an FAQs page for your website.
  • Providing discount codes for your products is another great way to garner backlinks.

There are so many creative e-commerce link building tactics you could use to drive traffic to your website. Take some time to perform a little more in-depth research to find the ones that best suit your company’s style, offerings, and target market. And, of course, there are some technical more advanced strategies you could use to skyrocket your traffic once you get the basics mastered or you could seek the advice from professionals in the SEO field

Where to Find Powerful Hidden Backlinks

Finding hidden backlinks is easy if you know where to look. The best place to find relevant e-commerce backlinks is from your competitors’ websites and off-site content. This method will provide you with keywords and backlinks that your competition has already researched so it will save you some time as well.

How to Ensure Your 2021 E-commerce Backlinking Strategy Doesn’t Result in a Google Penalty

One way to ensure your 2021 e-commerce backlinking strategy doesn’t result in a Google penalty is to use reputable link building services for e-commerce websites. These companies specialize in link building. They also know exactly what to do and what not to do when it comes to avoiding penalties due to improper e-commerce backlinking.  They keep up with all the search engine algorithm changes as well while strategizing on the best ways to use those changes to your advantage.

Where Can I Find a Reputable Link Building E-commerce Agency?

If you would like more information about e-commerce link building and perhaps using a reputable link building service, please contact Vazoola today. We specialize in e-commerce link building and other e-commerce link building strategies that will help build your brand’s reputation and boost your ROI.

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