5 Visual Content Formats to Engage Your Audience
Jan 06, 2020
Written by Casey Bjorkdahl
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
Today’s internet is a busy place. Internet users are bombarded with astounding amounts of content every day.
So, your digital marketing strategy should include compelling elements such as eye-catching visuals that capture your readers’ attention and prompt them to click through and buy.
As important as the text is to any digital campaign, visuals can create interest and raise your conversion rate by spurring uncertain consumers to make a purchase.
Studies show that 65% of individuals learn visually. So taking advantage of the benefits visuals bring to e-commerce sites makes sense—and cents.
Below are five visual content formats that will engage your audience.
Infographics deliver educational material, even complicated subjects, in an accessible way that most readers find hard to resist.
These data visualizations offer multiple benefits for your brand and company.
- They can help you establish yourself as an expert within your niche.
- Much of your target audience will appreciate them and probably trust you more.
- When effective and compelling, they can go viral, giving your brand broad exposure.
If you have complicated research analytics, an infographic is an excellent way to use data. However, you can also recycle content such as a good blog post.
Video content is rapidly becoming the most popular online medium. Cisco predicts that by 2022, 82% of internet traffic will be videos.
With this type of visual content, you can share a lot of information in just a few minutes. Videos are flexible, and you can easily incorporate them into your digital material, both on your website and on social media platforms, in multiple ways.
- Tutorials demonstrating how to use your products
- Customer testimonials
- Live streaming
- Recordings of events
- Demonstrations of your products and services
Your videos should be of high quality because your audience is savvy and can detect substandard content quickly.
Just about all content marketing strategies include stunning photos, often of the faces of people and sometimes of animals.
Humans are social creatures, and internet users love looking at exciting, emotional, and beautiful photos. Use them in multiple ways on your website and in your content.
- Showcase products.
- Break up written content and add interest to textual content.
- Personalize your brand with a face.
For photographs to really work well for you, it is best to avoid generic stock photos. Instead, seek out more meaningful images. If your budget allows, hire a professional photographer.
A GIF (Graphics Interchange Format) adds interest to your digital material. This type of visual informs as well as entertains.
GIFs work well in a variety of networks and platforms, making them highly popular.
They can especially help you attract the attention of internet traffic when you use them on social media platforms.
You can use them to make a product stand out, present a new feature, or offer brief directions or tips.
Your target audience will appreciate these interesting visual representations that are fun as well as informative.
5. Calls to Action and Branded Images
As an online marketer, your ultimate goal is to sell your products and services. Both types of content can help you increase conversion rates.
Calls to action can lengthen site visits and directly engage readers. This type of visual can be as simple as a clickable button to buy or subscribe.
But a “learn more” button can encourage users to stay on your site longer and visit multiple pages.
Other types of calls to action include asking readers to take a survey, subscribe to a newsletter, or contact the sales department or team.
Branded images improve the look of your online content while giving your company exposure. The most effective branded visuals include interesting photographs or illustrations that include your company logo.
They are inserted into blocks of text to give your website a more attractive look while putting your company name visually in front of consumers, which helps them remember it.
When combined, these two types of visuals make your material more interesting and give readers direct ways to engage with your content and make a purchase.
Even though today’s internet is crowded, you can use specific strategies to help your digital content stand apart from the crowd.
You want to engage your audience and offer easy ways for them to make a purchase, which is your ultimate goal. On the internet, getting visual is part of every good marketing plan.