8 Optimization Tips to Boost Your eCommerce Sales
Feb 03, 2020
Written by Casey Bjorkdahl
Casey Bjorkdahl is one of the pioneering thought leaders in the SEO community. In 2010, Casey co-founded Vazoola after working for a Digital Marketing Agency for five years in New York City. Vazoola is now one of the fastest growing and most widely recognized SEO marketing firms in the country.
Setting up or launching a new online store is often not all it takes to start generating leads and sales.
To ensure your store performs well and stays afloat in the highly competitive virtual environment, you need to optimize it accordingly.
This means that you must spend time and money on eCommerce optimization. Here are eight helpful optimization tips to get you started.
Improve Product Pages
Make sure your product pages are good enough to convince visitors to check out your products and make purchases.
Visitors should be able to find your products with ease. Part of your digital marketing strategy is doing thorough keyword research so you can come up with SEO-friendly product titles.
That should boost the rankings of your product pages on Search Engine Result Pages (SERPs). If the product pages rank highly on SERPs, you’ll have a better chance of increasing sales.
Use Appealing Product Images
Make sure you create eye-catching product images that show different contexts or angles of your products.
A majority of online shoppers choose to purchase particular products based on how appealing they appear.
You can choose to show both model images of your products and the products themselves. Consider using videos for some of your products that may be confusing or complex to use, such as software and tech gadgets, so that you can increase eCommerce revenue.
Craft Detailed Product Descriptions
Ensure that you craft clear, detailed product descriptions to help visitors visualize their lives with your products. Don’t merely copy and paste the product descriptions from manufacturers.
Instead, make sure to personalize your product descriptions to meet the specific, unique needs of your target customers.
Include reviews, views, and ratings to provide social proof of your items’ appeal.
Create Catchy and Prominent CTAs
The type of calls-to-action you create and where you place them can affect your eCommerce conversions.
Shoppers should not struggle to find products or make purchases. The best approach is to put your CTAs above the fold on your product pages. eCommerce giants often make their calls-to-action hard to miss.
Tweak Your Pricing
eCommerce stores compete fiercely over the internet. One of the most significant determinants of who wins the day is how you do your pricing.
One practical approach you should consider trying is putting the prices of two products side by side.
For example, try placing a lower priced item next to its premium version to boost the sales of the lower priced item.
It would help if you also considered using the charm pricing technique whereby you include the number 9 at the end of your item prices.
Consider split testing different pricing pages to see what works best for your eCommerce store.
According to a Gartner survey, good personalization can increase your eCommerce profits by 15%.
Personalization in eCommerce refers to showing your visitors personalized content and offers. To create personalized content, you need to analyze the data you collect from your customers to get a deeper understanding of their specific needs.
Make sure that the offers or content you create are relevant to your target market. Try and adjust your store’s navigation based on the interests of various visitors.
Lower Cart Abandonment Rate
Most eCommerce stores struggle with the issue of cart abandonment. Some of the effective approaches you should try to lower card abandonment rate include:
- Using tactics such as an Exit-Intent form to show offers to customers when they’re about to exit
- Avoiding unwelcome surprises during checkout such as huge shipping fees
- Adding a friendly return policy
- Including multiple payment methods
- Keeping a visible cart with a cart icon
- Offering guest checkout options because some shoppers don’t like the idea of being forced to create an account during checkout
- Sending convincing abandonment emails to remind potential customers to complete a purchase
- Offering discount coupons at the right time to boost upselling.
Optimize for Mobile
Due to the rapid proliferation of mobile technology, more and more people access the internet through their mobile devices rather than from their desktops.
So, eCommerce optimization for mobile is crucial. Start by speeding up your website because mobile users tend to have a shorter attention span compared to desktop users. Next, create mobile-compatible and mobile-friendly content.
A few tweaks and improvements on your eCommerce store can dramatically boost sales and turn your small investment into a lucrative venture.
Take your time to analyze every optimization aspect critically before you take any steps to avoid hurting your conversions.