Even as the volatile digital landscape changes and evolves, content remains king when it comes to SEO marketing.
A majority of digital marketers and online entrepreneurs prioritize content marketing over other forms of digital marking approaches.
It’s easy to understand why content marketing is so effective and preferred as an SEO solution. Content is highly versatile and boosts brand promotion from several different angles.
Well-written content can be customized to increase brand awareness, drive sales and conversions, improve SERP ranking, and assert domain authority and presence. Content also provides marketers with an opportunity to earn valuable inbound links.
Inbound links are references or links leading to your website or resource from another site. Linking is still one of the vital ranking factors on Google and other search engines.
Quality inbound links from high ranking or authoritative sites send strong signals to search engines that boost SERP rankings and help establish domain authority.
Authors, bloggers, and educators can add a link to your site as a reference in their publication. However, your content must be valuable, unique, and resourceful enough to be referenced.
Creating linkable content and maintain high-quality links is what link building is all about. Below are five useful tips on how to develop and publish link-worthy content on your website.
Create Resourceful Content
Build your site into a resource center by creating and publishing value-added content. Create content featuring helpful guides, research and statistical data, case studies, whitepapers, and webinars.
Researched information and unique data are known to attract inbound links. Gather useful and eye-opening information about your niche or industry from different sources and compile it into well-structured material.
The data on your site does not necessarily have to be original. The important thing is to draw helpful insights from different pools of figures and information while citing references.
As a bonus, relevant and useful content also establishes your business as a knowledgeable and authoritative brand in its niche.
Publish Evergreen Posts
Focus on creating long-lasting or timeless content instead of short-lived posts. Content such as news stories, features, and trendy topics rarely remain relevant after just a short time.
For instance, information about an annual event becomes obsolete to the target audience once the year rolls over to the next event.
Although trendy stories might generate a lot of hype and traction, and may momentarily boost your site’s traffic, this type of content is not very good at scoring permanent inbound links.
Another problem is that the people you’d expect to backlink to your site may fear that you will pull down seasonal content once the hype has died down. This would leave them with broken links and harm their rankings.
Invest your time and effort in publishing evergreen content if you're looking to earn quality long-term backlinks.
Use Highly Engaging Media to Enrich Content
Enrich your content with relevant visuals such as images, infographics, and videos to make it more valuable and attractive to both your readers and potential sources of backlinks.
Visual cues help make content easier to read and understand. They also make it more engaging and fun.
Also, things like graphs and infographics give the readers an excellent visual representation of numbers and figures, making it easier to interpret complex data and show trends. Other content creators can also enrich their content in this way by linking to yours.
Mix Up Your Posts with Exclusive Content
Whenever possible, try and incorporate unique or exclusive content in your posts. These may be things like never-before-seen footage, celebrity interviews, podcasts, and quotes.
Some marketers take exclusive content so seriously that they go as far as to conduct their own research and experiments on controversial and poorly understood subjects.
If you have something of unique value, then other publishers might be willing to share it through links.
Write for Humans Not Search Engines
As much as it’s important to create SEO-friendly material, prioritize the needs of the readers first. Find out the kind of information that your audience is looking for and make it available to them.
Content does not only need to be authoritative and informative. It should also be captivating and even entertaining depending, of course, on the context.
Content creators are always looking to link sources that their readers can relate to and would enjoy reading.
Generating link-worthy content is all about creating value. Remember, what matters is quality, not quantity.
Posting frequently may not guarantee inbound links the way that resourceful and well-made posts can.
It involves balancing all the essential features of web content, including credibility, readability, and relevance.