Inbound marketing is the strategy of pulling your targeted audience towards your brand, converting them to buyers and users.
This is done primarily through the generation of quality content on various platforms. Inbound marketing can deliver better ROIs for your brand - as opposed to outbound marketing - through customer engagement and loyalty.
Your audience will come to trust you through quality content. Speak to them in a way that makes them feel understood.
Create content they value to improve your business' reach and increase sales.
Here are six inbound marketing strategies to generate more qualified leads for your business.
1. Email Marketing
It's a common misconception that email marketing is dead. Nothing could be further from the truth.
The largest companies employ email marketing to reach out to their customers and notify them of sales, give them special discounts, and build trust with their audience.
There is a reason these companies are investing so much money into email marketing - it works!
It takes someone around 7-10 times of interacting with a product or service before making a buying decision.
Email marketing gives your business a way to continue to connect with your potential customers, increasing the likelihood of a sale.
Through a landing page, you can offer a lead magnet in exchange for an email address. This will allow you to continue to communicate with your email list, building a relationship over time.
2. Content Marketing
Content marketing is the bread-and-butter of your brand. When people visit your website, they'll want fresh, relevant content to consume.
Blog posts are often the most common utilization of content marketing, but you must make sure to post consistently.
Not only that, but your content must be of high caliber, or visitors won't come back to your site. If you want a successful inbound marketing strategy, make sure to invest in stellar content marketing.
3. Search Engine Optimization (SEO)
SEO is what delivers free, organic traffic to that awesome content you've been creating. When people type keywords into search engines, the results that come up first are considered to be "ranking" in that search engine for that keyword.
Your business will not get very far if people cannot find you organically through a simple search engine. Use long-tail keyword phrases to increase your rankings.
Long-tail keyword phrases are longer, more specific, and generate less traffic than shorter keywords. However, they usually have a higher conversion rate.
4. Social Media Marketing
Social media marketing is HUGE when it comes to driving people to your website. It can generate a whole slew of leads and repeat visitors to your site.
It's worth mentioning that each platform is different. You will want to do a bit of research to find out which social media outlet is best for your brand.
Not only that, but they all vary in terms of optimizing images and SEO keywords. If you do your research correctly, social media marketing can be a great source of quality leads for your business.
5. Paid Ads
Paid ads fall under inbound marketing because they are used to draw an audience to your brand or content.
This is a very fast way to get leads, but it does require a bit of money upfront to start. Paid ads can be one of the most effective forms of marketing if done correctly.
By utilizing paid ads, you can pay for ad space on several different media platforms to grant you more exposure to your target audience.
You should also analyze and tweak your marketing campaigns to deliver a more effective campaign over time.
6. Retargeting Ads
If you have someone who visits your website but abandons the shopping cart before making a purchase, you can use something called a retargeting ad to show them your content again.
Building upon our previous example where people need to see an offer more than once before they'll buy it, retargeting ads are a solution to that problem.
For example, you can build an ad that specifically says, "Hey, I see you were thinking about this product," because it will only target people who have already been to your site.
Inbound marketing is an essential strategy for your business. Employ these methods to see an increase in audience conversions and loyalty.