If you're like most modern people, you don't pass most of your online time on your smart TV or even your laptop.
There may be entire days when you don't log on to either. However, that's hardly the case when it comes to your smartphone.
Most people would never even consider leaving the room, let alone their homes, without their smartphones firmly in hand.
They rely on them for everything from staying entertained while waiting for the bus, to researching nearby local businesses, to keeping up with the news.
Most importantly of all, people are using their smartphones to browse, shop for, and purchase various products and services.
That said, no content marketing strategy can be considered complete until it takes user intent to buy via mobile into consideration.
The following are just a few expert tips for making sure yours does precisely that.
Streamline Your Site
Whether you're looking to market a new product to eager young consumers or simply wanting to build a readership for your blog, it is imperative that you consider how your site will look and perform for a visitor using a smartphone.
Some of the most important things to keep in mind include but aren't necessarily limited to:
- Screen size. A smaller viewing screen means less virtual real estate to work with, so you'll want to make yours count. Stick to the point and keep the user experience as uncluttered as possible.
- Touch screen interfaces. Make sure your site is easy to browse without the use of a clickable mouse. Instead of using one word, link to a longer phrase so people on mobile can more easily click on it. Use organized menus that make browsing a breeze!
- Accessible calls to action. You want to make it as easy as possible for a customer to jump on a deal or respond to an offer, especially if they're on their smartphone. Make forms and order pages simple to use and easy to fill out.
Location, Location, Location
If you own a local business, mobile content marketing may not be the first thing on your mind when it comes to getting local customers through the front door, but it really should be.
People aren't just using their smartphones to shop remotely. They're using them to find information on local businesses in their area that they plan on visiting in person, and many of them are searching on the go.
They're looking for places to stop and grab a bite, pick up a last-minute birthday gift for their friend, enjoy a fantastic cup of coffee, or pass a little bit of free time.
You naturally want your business to be an option, and it's easier to facilitate this than you think. Don't just create brand pages on social media.
Create pages for each of your physical locations as well. Do localized keyword research to learn what terms people in your area are searching for when they're looking for the types of services you offer and plan your content marketing strategy accordingly.
Keep It Concise
No one likes being confronted with a wall of text when they're looking for valuable or entertaining information to absorb, especially if they're on a smartphone.
Make sure all your content is as easy to digest as possible. Features like eye-catching headings, bullet points, and subsections make it easy for a visitor to skim your content in search of the information they need.
Small paragraphs and concise language that gets straight to the point are also absolute musts if you're serious about keeping your visitor's attention.
Put the most important information toward the top of your posts. The stronger and more critical the message, the closer it should be to the beginning of your piece.
Dominate Social Media
Social media is an essential part of every marketing strategy, but it's even more critical when you add the mobile factor to the mix.
Smartphone users spend a lot of their free time scrolling through their social media feeds, looking for something interesting, educational, or eye-catching to occupy their attention.
Paying adequate attention to your business's social media presence is a great way to get engaging, memorable content in front of people that will love it despite not having been there looking for it.
Fine-Tuning your marketing tactics to include mobile users isn't just a good idea.
It's a must that becomes more important by the day. How will you help your business connect with its next new audience?