7 Unique Content Marketing Strategies for Awesome Results
Sun Dec 30 2018
The term "content is king" has been around for a long time and is now a critical component of successful digital marketing campaigns.
When a business shares their expertise and experience in their industry, it helps establish a connection with their target market.
Providing relevant and helpful information also helps build trust, generate leads, increase customer loyalty, and improve your SEO link building strategies.
If you aren’t investing time and energy in creating successful content marketing strategies, you are doing a disservice to your business and your customers and could very well be losing leads.
Companies that consistently produce and publish engaging content are more likely to drive traffic to their websites than those who don’t.
It can be challenging to come up with new content to attract and retain visitors so you can convert them into customers. Below are seven unique strategies that you can utilize for your company.
1. Focus on Headlines
What is the first part of your content visitors will see? It is your headline. If it is boring, unclear, or not relevant, it will act as a gatekeeper and be the reason your audience doesn’t read your content.
You can have the most helpful, valuable, and compelling information but if your headline doesn’t grab the reader’s attention, it will never be seen.
There is a free tool available to help you write headlines that work. It is called “The #1 Headline Analyzer”.
All you have to do it enter your desired title, and you will get back an analysis of the readability, overall structure and grammar score. This post title received a score of 71.
If your headline isn’t engaging, then you are going to lose your audience right away. There is an art to writing headlines. One of the routes that seems to hold audience interest the most is the numbered headline approach.
2. Use Humor, Readable, and Shareable Well-Written Content
BuzzSumo did an analysis of 100 million articles. Their results indicate what kinds of articles have the best chance of going viral such as those that:
- Include images
- Have an emotional appeal
- Use an infographic, how-to tips, or listicles
- Are seen by readers as being trustworthy
- Continue to be promoted long term, as much as months after it was initially shared
- Shared by an influencer in your niche to create referral traffic
While there are many types of content, you need to make sure that you are driving traffic to that content from other sites.
You can’t rely solely on Google searches. Instead, you need to reach out to your audience. Utilize different social media platforms to get your content to your potential leads.
When it comes to social media, there are a lot of different types of content that you can share. You can create links to your blog posts and articles.
But also, keep in mind that videos and images directly posted to social media are important ranking factors, should be part of your link building campaigns, and tend to get a lot of attention.
3. Consider More Than Blogging
Blogging is crucial. However, it isn’t the only type of content that you should be using to improve your search engine ranking.
Use social media outreach, video content, and other forms of content marketing as they will help build links to your web pages and are effective link building techniques. Make sure your anchor text is relevant to the substance of your content.
While you want to keep your blogs relevant and continue to allow blogging to do its thing, you need to focus your attention all across the board.
Always look at other types of content. Find out what people are watching, commenting on, or sharing.
Sometimes video content and imagery is best because it helps to grab the attention of your audience and doesn’t have to hold it for very long to get your point across.
A lot of businesses use blogging as successful content marketing, but you have to branch out beyond that.
4. Utilize the Power of Engaging Visuals
All images are not created equal. What does this mean? Don't just include a picture in your content marketing and expect that it alone will increase engagement.
Boring and generic visuals with your content will have little to no effect. Instead, focus your attention on producing eye-catching, unique and compelling visuals that will attract your audience to your content and entice them to learn more about your topic.
Visual content comes in many forms such as:
- SlideShare presentations
- Images with quotes
When you include relevant, engaging, and compelling visuals with your content marketing, you will see some positive benefits such as:
- Ranking better in the search engines (be sure to use alt text tags)
- Decreasing the length of your sales cycles
- Helping to establish yourself as an expert in your industry
- Increasing the number of leads to your content
Your visual content should complement the information you are sharing and presenting to make it easier to share, understand, and reference.
5. Try out Video Marketing
Video marketing leads to brand awareness, sales and leads. Many people are visual learners and would prefer to watch a video than read text. Hence the popularity of YouTube.
In some cases, videos alone can put a brand entirely on the map. This is particularly true if you’re able to come up with a viral marketing strategy.
Try to appeal to a wide audience and create shareable videos over multiple platforms. This increases the chances of your videos being seen by potential leads.
6. Use Viral Marketing Strategies
Viral content is one way to make sure that people are talking about your brand. When a brand manages to create viral content, then it’s on everyone’s mind. It becomes memorable.
If you can create viral content more than once, it’s even better. The best way to go about it is to study the trends in the market.
Viral content is most often an image or a video. However, you can also write trending and viral articles. Keep in mind that images are easier to gain traction.
7. Raise Awareness with Ebooks
Ebooks are an excellent way to raise awareness about your brand. If you want clients to understand your business better, who better to write about it than yourself?
Ebooks and other resources help get your brand message on a variety of different platforms. Ebooks illustrate your authority in your niche.
The more time and energy a business invests in developing and utilizing effective content marketing strategies, the more likely it is to be successful compared to its competitors who don’t.
Content marketing helps potential customers and clients to find your message and brand online. The more creative you are, the more hits you’re likely to receive.