Content Marketing Services

 

Content marketing services for businesses looking to gain visibility, enhance their brand, and increase sales.

 

BIG PICTURE

Do I Need Content Marketing Services? 

Content marketing is the backbone of marketing your business online. It helps drive traffic to your website, builds your brand’s recognition online and globally, and generates more business. Your SEO content strategy is used to attract customers, build trust, develop engagement opportunities with customers and prospects, and encourage sales. With Vazoola's comprehensive content marketing services, you’ll have no trouble telling the world your companies message. Our content marketing company is dedicated to helping your business grow its brand and revenue through effective, innovative content marketing strategies. 

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POWERFUL FEATURES

Content Marketing Services

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KEYWORD RESEARCH& MAPPING

Our process begins with a keyword research phase that allows us to find relevant keyword opportunities that we will then map to your page. Next we’ll score the keywords based on their strength and relevancy. This strategy is outlined for you to review before we build out content, or hand it off to you to leverage.

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TOPIC IDEATION

We're experts at finding the best content topics for your website. Great topics are relevant to your website, get a lot of monthly searches, and provide benefit to readers. Our team finds those topics and then either crafts a great piece of content around them, or hands off topic ideas for you to run with!

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TITLE & METATAG OPTIMIZATION

Title tags and meta descriptions are a crucial element of any content published on your website. They help a page not only get clicks but also provide an opportunity for better rankings for the right keywords. We optimize titles and meta tags so that pages do their best in search engines. 

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CONTENT CREATION

Already have the perfect target keywords and a vision for your content? Share those details with us and have one of our experts craft a piece of optimized content that will crush it in search! This is best for blog content or service and product pages. We also create infographics!

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EXISTING CONTENT OPTIMIZATION

Bring us the pages on your site that are underperforming. We start fresh with a keyword research deep dive and determine the best opportunities to get your page ranking high in search. We’ll then re-work your existing content so that it is expertly optimized around the best keywords, making it properly poised to be found in the search engines.

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CONTENT MARKETING LINK BUILING

Congratulations! You've taken all the right steps and gotten the perfect piece of content created. Now its time to boost that piece of content in the search engine with a link building boost. Our platform makes it easy to have a the research, execution, and link building done for a new piece of optimized content, all in one fell swoop!

OUR PROCESS

How Our Content Marketing Services Work

We make sure the content creation services we offer are easy to use. They're also transparent so you know what’s happening every step of the way. Here’s how it works:

1. Place Your Order

Use our online platform or schedule a call to provide us with project details and any key guidelines.

2. Content Creation

We'll do the required planning, research, and execution around each piece of content you request.

3. Dashboard Update

Get updates in real time on  when your content is ready so you can review and approve/request edits.

4. See Results

Watch your traffic and rankings soar! Consistently add new optimized content to stay ahead of the competition!


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..Are You An Agency?

We Offer Special Agency Rates!

Find out how much you're leaving on the table with your current work flow.

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TESTIMONIALS

See what our clients are saying...

“We partnered with Vazoola after several Link Building agencies failed to meet our quality standards. The team at Vazoola is top notch and best in class in the trade of guest posting and link building fulfillment for digital marketing agencies. Their links have been consistently high quality, relevant and delivered in a timely fashion. If you're frustrated with your Link Building partner, I highly recommend working with the Vazoola team and technology!”

“It has been great working with the Vazoola team. I’ve worked with many other link building companies in the past but none of them were able to deliver quality links at as low of a cost as Vazoola. We brought a small test budget to them and found we were able to increase margins on links by 40%! We’ve since grown our agency much faster than expected with Vazoola as our only partner for links. Their white label link building service has really changed the game for us.”

“I recently took over our company’s Vazoola account when a former team member left our company. I knew nothing about the system going in, and I have had to lean on the Vazoola team heavily to get things kicked off for our clients. Working with Chris and Matt has been such an easy process. Every question I’ve had, they’ve answered thoroughly and with patience. I have also been able to get numerous links for our clients in just a few short weeks!”

Frequently Asked Questions

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Content Marketing Basics

Do you offer white label content marketing services?

Of course! All of our content creation services can be tailored to your needs and white labeled. Get in touch for special agency rates

Can your content marketing platform help with my existing content?

Already have a website and blog? For companies with content already present, there’s even more opportunities for a content creation agency to help. The problem isn’t that the content isn’t right, but that it needs to be modernized and updated as Google and search engines change the rules. Our content marketing services incorporate all of the changes and updates you need so you can spend time elsewhere in your business. Our content marketing process includes the use of keyword research and mapping. We start here to ensure your content is attracting the right target customers. Appealing to your audience is essential to ranking in the search engines. We also provide a comprehensive keyword and content support assessment to show you exactly where your opportunities are. No guessing needed.

Once we have all of the information needed to improve your site, we’ll get to work on the updates and modernizations necessary. That includes providing optimization recommendations. It includes creating or updating title tags, meta descriptions, and header content that incorporates SEO properly to help your website to rank better. We also make body content enhancements to improve the way your content flows – but also how the search engines rank it.

What is Content Marketing? Our Content Marketing Definition

The ultimate goal of any marketing strategy should be inspiring potential customers to take action when it comes to a product or service. Traditional marketing relied on paid advertising on TV and in print. The digital era gave consumers more control over the content they chose to view, which meant that marketers needed to adjust their tactics. A content marketing strategy helps you accomplish your business's goals and meet the needs of your desired audience.

With so many different types of content marketing strategies and content marketing software available, where do you start? Let's begin with the basics and answer the question, "what is content marketing?".

A short and sweet content marketing definition is permissive advertising. Unlike traditional marketing, where consumers have no choice about what they see, content advertising puts the power in their hands. Marketers create content that is valuable to the consumer on a consistent basis in the form of blog articles, videos, infographics, e-books, and more in order to gain and attract the attention of potential consumers.

Another good way of defining content marketing is marketing that gives consumers something of value in exchange for their time. That can include some form of entertainment or valuable information that helps them make an informed decision.

Content marketing is about more than selling customers on the benefits of your product. You're building a connection with your audience, provide information that is helpful to them, and build trust. Through a well-thought-out content marketing strategy, you'll generate better leads who are more likely to want to engage with you and develop long-term loyalty to your brand.

Why is a Content Marketing Strategy Important?

Establishing a content strategy means taking the time to transform your company's goals into content that helps you achieve them. You may want to amplify awareness around a brand to increase overall revenues. You would do that by employing content marketing tactics designed to attract more traffic to your website from specific audience segments or boost your social media profile.

None of that happens in a vacuum. Employing a content marketing strategy lets you take a more refined approach. You're talking directly to your audience, telling them how your brand connects to what's going on in their life. An important aspect of content marketing is improving the SEO to boost your content pages in SERPs in order to get more eyes on the content.

Many new businesses start off not understanding the importance of a sound content marketing strategy. They may think of it as something secondary to tasks needed to support their company's day-to-day needs. Having a content marketing strategy that consistently puts out high-quality content to potential customers increases the chances of long-term success for your company.

Why is content marketing important?

Content marketing services offer benefits such as creating true customer engagement and connections with a specific target audience. Used properly, it can help to encourage customers to visit websites and blogs, check out products, and make purchases. It also drives traffic to websites, improves conversions, and generates improved business outcomes. Having a professional content marketer to support you is a necessary component to building a successful business online.

One component of a content marketing system is including keywords into the content to meet SEO goals. However, this is just one part of the process. It’s also important to create content that stands out, is sharable on social media, and attracts would-be buyers. Content also builds brands and improves traffic to websites. Many strategies go into building strong content that produces results. The best content marketing service providers and content creation agencies will share the best seo content writing tips to make it happen.

What are the Key Elements of a Content Marketing Strategy?

Establishing a content marketing strategy starts with covering four key elements:

Creating a Business Case — Outline everything you want to accomplish with your content marketing strategy. That includes the goals you have for the content you create, what value it provides to consumers, and specific details of how your business model works. Don't forget to cover any roadblocks you might run into, along with potential opportunities that might present themselves as you pursue your content strategy.


Coming up With a Plan — Your plan covers how you will accomplish the goals laid out in your business case. This is where you go through the gritty details of executing your content marketing strategy. That includes specifics on who you're targeting your content and establishing metrics that measure whether your content marketing strategy's elements are successful or need more refinement.


Understanding Your Audience — Think through what it is your audience wants from you. Come up with personas defining the likes and needs of potential customers. Think about where they tend to congregate online and what is most important to them. That tells you the kind of content you should be coming up with and which marketing channels should receive the most focus. Some audiences are more likely to spend time on certain social media platforms while others prefer to access research reports and white papers. Knowing your audience's tendencies will help guide your content marketing plan.


Showcasing Brand Value — Talk about what a brand brings to the marketplace, making it different from competitors. You need to let consumers know what you have to offer them and why you're the best choice for fulfilling their current needs. Include detail about your main competition and some of the content marketing strategies they use that you might want to incorporate. A good way to spread your brand message is be guest posting.

What does a content marketing agency do?

As a content marketing agency, our goal is to determine how to connect with customers through content – written articles, blogs, infographics, and video. We incorporate search engine optimization (SEO) strategies, build links to the website, improve product descriptions to enhance SEO outcomes, and improve traffic numbers' overall results. No matter what your content marketing and SEO needs are, a content marketing agency pricing model should be clear and show how you get a return on your investment. A content marketing company works to improve website content that is already present or works to create brand new landing pages, service pages, and informative guides to help customers learn about the company.

How does your content development agency help with topic ideation?

Our content marketing agency works closely with you to develop content ideas, topics, and resources for your customers and would-be target buyers to read, learn from, and share. Developing topics that spark interest and garners traffic enables growth and recognition. Content marketing for business growth starts with accurate keyword research. We'll get to know your company and our content development agency will help identify keywords to include in your content that will help boost your visibility.
Once we have all of the information needed to improve your site, we’ll get to work on the updates and modernizations necessary. That includes providing optimization recommendations. It includes creating or updating title tags, meta descriptions, and header content that incorporates SEO properly to help your website to rank better. We also make body content enhancements to improve the way your content flows – but also how the search engines rank it.

How Do I Come Up With a Content Marketing Strategy?

Many businesses search for content marketing examples before they develop their own strategy. Your content marketing strategy should be built for the long-term. You need to think beyond the moment and look ahead to how you can continue meeting company goals, overcome challenges that arise, and make effective use of available resources.

1. Review Your Current Content

Start by doing an audit of the content you have that is on your website and used for marketing purposes. This is where the hard work you put into learning about your audience pays off. Your content should be aimed at answering questions they have along with anticipating their future needs. Does the content you put out now accomplish that purpose? Audit what you're putting out and replace anything that doesn't fit with any of your goals.

2. Set Content Goals

Every piece of content produced by a brand should meet a goal for your business. For example, sending emails that encourage visitors to return and pay for items in their shopping cart contributes toward driving revenue. You shouldn't generate content just because it's what everyone else is doing. If it doesn't help your business or potential customers, you shouldn't waste your time.

3. Create a Content Release Plan

Once you develop content to engage current and future customers, plan out the most influential publication timing. You may want to create blog posts to release once every week or email reminders that encourage people to take advantage of a sale that's about to end. Having a content plan helps you track what content you've produced and where there may be gaps to fill.

Get Content Marketing Examples and Strategy Guidance With Vazoola

Vazoola helps companies and brands cover their marketing strategy needs with real solutions that let brands and marketers focus on growth opportunities. Set up a consultation with Vazoola today to discuss what types of content marketing services and strategies will help your business grow.

What formats do your content creation services cover?

One of the best components of the content marketing services we offer falls into the building of brand new content for your website. We can create high-quality content service pages that lay out the services you offer, providing you with SEO-focused but also informative content your readers need to have.

As a content marketing agency our services also include creating and posting blogs and articles. This is where keyword research helps to create content that consumers want and need to read. The content answers the questions they are asking and you want them to view your content as helpful and valuable. Our team works on product descriptions as well, creating enticing, fresh, and innovative descriptions that appease both the customer looking to buy and the search engines looking for ranking insight.

The best content marketing agencies no longer just focus on words on a page. They incorporate visual components that attract the attention of busy people browsing the internet into the seo content marketing strategy. That’s why we’ll work with you to create bright, information-packed content that includes infographics. These bits of information can often provide your website visitors with answers to their questions quickly. Once we have all of the information needed to improve your site, we’ll get to work on the updates and modernizations necessary. That includes providing optimization recommendations. It includes creating or updating title tags, meta descriptions, and header content that incorporates SEO properly to help your website to rank better. We also make body content enhancements to improve the way your content flows – but also how the search engines rank it.

What is your content marketing agency pricing?

Pricing for our content marketing agency services varies based on quantity and quality of services. Feel free to get in touch and we can walk you through solutions that suit your goals and fit your budget.

Get Started With a Content Marketing Agency

 

Content Marketing is an essential part of your seo strategy and our team is happy to answer your questions and provide more insight and support for you. Now is the best time for you to dive in make a plan.

We'll make sure you have great optimized content being posted to your website regularly so you can get the most traffic and keyword rankings out of your content marketing strategy.