What Is White Hat Link Building?

Ranking in Google requires the use of good SEO strategies. It also requires the use of link building strategies. For those who wish to develop content that attracts search engines while also providing exceptional value to the reader, white hat link building is critical. If getting a white hat backlink is a bit confusing, don’t worry, we can help.

As a white hat link building agency, we work closely with our clients to provide quality backlinks that improve rankings and customer engagement.

White hat link building is a method of getting more traffic to a website by incorporating proper links to content on the web. This includes links on other websites back to your website called backlinks. The goal is to have links on websites that are also considered high-quality pointing to your website.

It’s called white hat because of low quality methods used years ago, referred to as black hat. Black hat linking is no longer acceptable in that it is frowned upon by Google. Black hat strategies are viewed as spammy and sneaky, and black hat backlinks can lead a website to be penalized. With black hat linking, links are placed in large numbers in groups on other websites, but there is no value added to the reader. The goal of white hat link building, in contrast, is to get links to your website on other websites that readers find useful.

When it comes to using white hat backlinks, the most important part of the process is quality. If you are not providing the reader with relevant and high-quality content and information, then this is not going to be valued by search engines. Google ranks websites not just by the use of keywords but the number of high-quality links pointing to the site.

The Benefits of White Hat Link Building

Working with a white hat link building company is the best way to see these benefits. Our team can help you determine what specific benefits your site will experience by improving linking strategies. Some of the most common outcomes include:

These links help build traffic to your blog.
Links like this add value to your readers and others.
They are favored by Google and other search engines, allowing for improved rankings.
These strategies build brand recognition and trust in readers.
White hat strategies help you avoid black hat strategies that are dangerous for ranking.

Strategies

Create a Blog

Promoting content through a blog, including using quality images, insightful and useful content, keywords, and other SEO tactics, help to draw in readers.

Guest Post

Utilize guest posting as a way to get links to your blog on the website of complementary services or websites that naturally connect with your products or services.

Use Infographics

Creating infographics and having those placed on other websites or using them on your own site with embedded links also helps with ranking and brand building.

Tap into Social Media

Utilize social media, not just by posting links but also engaging with viewers and getting those individuals to share links to your site. This creates new sources of traffic to your website.

Creating Assets

If you have a piece of high-quality content on your website that can help to answer questions your readers have, these can help to create links to your site. Use long-form content to achieve this type of goal.

Why Utilize a White Hat Backlink Service?

When you use a white hat backlink company, you work to build new methods and tried-and-true methods through a company with experience. Our team works with you to create a plan that’s fitting to the goals you have while also providing you with a solid ROI. You can set out to do this type of work on your own, but having knowledge and insight into the most effective solutions for your industry is helpful.

In short, when you hire a company to provide white hat backlinks service, you gain benefits such as:

Better results because of our expertise
More return on your investment
Opportunities to connect with companies and networks you may be unable to reach on your own
Insight strategies that work to achieve a range of results based on new and changing guidelines
You save time – you get results sooner because of our expertise in the industry

How to Get Started with a White Hat Link Building Service

Even if you’re unsure how white hat link building fits into the strategies you create for your business website, our team is happy to answer your questions and provide more insight and support for you. Now is the best time for you to dive in and find out what we can do for you.

Let us help you develop the white hat SEO backlinks you need to get the results you need for your business website. Our strategies are built on results and assured every step of the way.

Testimonials

Brian Hansen

CEO at Rocket Pilots

At Rocket Pilots we provide comprehensive SEO solutions for small to medium sized companies throughout the United States. To fulfill certain aspects of a scope of work we often align ourselves with partner companies. We partnered with Vazoola after several Link Building agencies failed to meet our quality standards. The team at Vazoola is top notch and best in class in the trade of guest posting and link building fulfillment for digital marketing agencies. Their links have been consistently high quality, relevant and delivered in a timely fashion. If you're frustrated with your Link Building partner, I highly recommend working with the Vazoola team and technology. You will not be disappointed!

Skyler Malley

President at Firestarter

It has been great working with the Vazoola team. I’ve worked with many other link building companies in the past but none of them were able to deliver quality links at as low of a cost as Vazoola. We brought a small test budget to them and found we were able to increase margins on links by 40%! We’ve since grown our agency much faster than expected with Vazoola as our only partner for links. Their white label link building service has really changed the game for us.

AJ Wurtz

SEO Specialist at Nu Image Medical

We have been working with Vazoola for over a year now and have seen our organic traffic increase exponentially since hiring them. Their “Bounty Express” has been delivering great backlinks at prices within are budget. I would highly recommend testing them out.

Dellon S.

Digital Marketing Director at Vista College

Every digital marketer knows how important link building is to increasing organic rankings, but finding the time to do it successfully is another story. That’s why it can be helpful to use a link building company that has the experience and resources to execute your strategy. I’ve been utilizing Vazoola for several years to help strategically build links from high level domains, and it’s been very effective. They are not your typical link builder.

Jon Bingham

Director of Marketing at BKA Content

For the last few months we've been using Vazoola for link building to increase our ranking on some of the more difficult keywords we target. In just a short period of time we've seen some of our rankings improve 30+ spots. The links are solid and are posted on quality websites. We've been very impressed.

Project Manager

Reputation Management Agency

Link building is vital to our strategy for rebuilding the online reputation of our clients, Finding the time, resources, or a trustworthy link building company is extremely difficult. That's why we were lucky to come across Vazoola - we were able to agree on a tiered pricing structure that made it easier to include link building in the packages we sell to clients. Since starting with Vazoola we've grown our business and produce better and more predictable results for our clients.

Chelsea Roller

Content Marketing Manager at RankFuse Digital Marketing

I recently took over our company’s Vazoola account when a former team member left our company. I knew nothing about the system going in, and I have had to lean on the Vazoola team heavily to get things kicked off for our clients. Working with Chris and Matt has been such an easy process. Every question I’ve had, they’ve answered thoroughly and with patience. I have also been able to get numerous links for our clients in just a few short weeks. I really appreciate all the work the Vazoola team puts into making the process as easy as possible for its customers!

Dr. Scott Peterson

Owner at Peterson Family Orthodontics

We have seen great results from working with Vazoola, both in our position in SEO rankings and in the amount of calls we receive to our office from Google. Communication is always open and any questions are addressed quickly and thoroughly. I definitely recommend them to anyone trying to improve their web presence!

White Hat Link Building Service