Case Study: Large Agency Scaling 

California-Based SEO Agency Saved $300,000 a Year   After Scaling to 1,800 Links Per Month

With 300 active clients and a $100K monthly link building budget, this SEO agency needed a partner that could scale, deliver quality, and reduce costs — they found all that and more with Vazoola.

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The Client

 

  • - Type: Full-service SEO agency

  • - Client Base: 300+ active clients

  • - Monthly Link Volume: 1,800+ backlinks

  • - Monthly Spend: $100,000 on link building

This agency had grown rapidly, managing campaigns for hundreds of clients. But their existing vendor couldn’t keep up with the pace, price, or performance they needed.

The Challenge

As they scaled, the agency ran into a few major roadblocks:

- Rising costs for link acquisition

- Operational inefficiencies from outdated platforms

- Limited flexibility in how links were built and reported

- Disappointment with site quality and customer service


The pressure was on to find a solution that could reduce costs without sacrificing quality or performance.

  The Solution: A Strategic Partnership with Vazoola

We took a phased approach to onboarding, ramp-up, and full transition, working hand-in-hand with the agency’s internal team.

Pricing was a key factor in this agencies desicion to transition. They were fully open about their current link buiding costs from the other vendors they were working with. We were able to create a custom pricing scale that accounted for their specific needs regarding link quality and metrics and guarenteed them more profits. 

Vazoola also went beyond standard onboarding — we built custom integrations, API connections, and flexible ordering systems to help the client get links exactly the way they wanted, without limitations or friction.


We continue to work with them on a variety of client campaigns from retail giants to B2B software companies and small service based local businesses and more. 

User journey mapping

The Results

  • - $30,000 monthly savings (a           23% cost reduction)

  • - 1,800+ links/month 
  •    with zero drop in quality

  • - 300+ campaigns  onboarded,         growing steadily

  • - Better keyword rankings 
  •   and more traffic for clients

  • - Frictionless, custom built high          volume link ordering

Why It Worked

Vazoola’s power lies in our ability to combine scale, speed, and flexibility — backed by smart systems and a team that truly understands agency operations.

Key success factors:

  • - Custom workflows: We adapted to the agency’s Asana setup, connected our systems via API for seamless data flow, then transitioned them into a simplified Google Sheets + Docs setup with smart tier-based pricing and link management.

    - Internal tools for scale: Including crawlers to detect broken links, AI-assisted content production, backlink uptime monitoring, campaign site exclusions, and more.

    - Dedicated Link Building Team: Our link building experts combined with our marketplace tools made it easy to sort, filter, and place high-volume orders efficiently.

    - Quality control automation: Ensuring accuracy, link indexing, and no duplicate placements.

Bold systems, flexible process, and real human support — that’s what made the difference.

Large-Agency-Quarterly-Savings (1)

Impressive Average Savings, Viewed Quarterly

Q1:  -$98,789

Q2:  -$94,204

Q3:  -$92,083

Q4:  -$94,980

Client Results

 

       Large Medical Risk Adjustment Company:

Medial Risk Adjustment Software
Medial Risk Adjustment Software 3 (1)
Medial Risk Adjustment Software 2

Client engagement – April 2022 – Present

Links Built: 324

Average # of Links Built per Month: 7.8

Services: Guest posts built with Bounty Express

Customer Success Managers:

CSM PAUL          SEO VA Nicole polo

         Paul                              Nicole

LBS Logos HUB (2)

Client Results

 

       B2B IT Infrastructure Cloud Provider

IT Infrastructure Client
IT Infrastructure Client 3
IT Infrastructure Client 2 (1)
rankings increse 2

Client engagement – January 2024 – Present

Links Built: 278

Average # of Links Built per Month: 16.93

Services: Guest posts built with Bounty Express

Customer Success Managers:

CSM GRAHAM          csm-john final final

       Graham                           John

Client Results

 

       Bio Environmental Service Lab

Environmental Testing Client
Environmental Testing Client 3
Environmental Testing Client 2 (1)

Client engagement – April 2024 – Present

Links Built: 64

Average # of Links Built per Month: 7.5

Services: Guest posts built with Bounty Express

Customer Success Managers:

CSM GRAHAM          SEO VA Gillian polo

      Graham                           Gillian

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