Case Study: Large Agency Scaling
California-Based SEO Agency Saved $300,000 a Year After Scaling to 1,800 Links Per Month
With 300 active clients and a $100K monthly link building budget, this SEO agency needed a partner that could scale, deliver quality, and reduce costs — they found all that and more with Vazoola.

The Client
- - Type: Full-service SEO agency
- - Client Base: 300+ active clients
- - Monthly Link Volume: 1,800+ backlinks
- - Monthly Spend: $100,000 on link building
This agency had grown rapidly, managing campaigns for hundreds of clients. But their existing vendor couldn’t keep up with the pace, price, or performance they needed.
The Challenge
As they scaled, the agency ran into a few major roadblocks:
- Rising costs for link acquisition- Operational inefficiencies from outdated platforms
- Limited flexibility in how links were built and reported
- Disappointment with site quality and customer service
The pressure was on to find a solution that could reduce costs without sacrificing quality or performance.
✔ The Solution: A Strategic Partnership with Vazoola
We took a phased approach to onboarding, ramp-up, and full transition, working hand-in-hand with the agency’s internal team.
Pricing was a key factor in this agencies desicion to transition. They were fully open about their current link buiding costs from the other vendors they were working with. We were able to create a custom pricing scale that accounted for their specific needs regarding link quality and metrics and guarenteed them more profits.
Vazoola also went beyond standard onboarding — we built custom integrations, API connections, and flexible ordering systems to help the client get links exactly the way they wanted, without limitations or friction.
We continue to work with them on a variety of client campaigns from retail giants to B2B software companies and small service based local businesses and more.

The Results
- - $30,000 monthly savings (a 23% cost reduction)
- - 1,800+ links/month
- with zero drop in quality
- - 300+ campaigns onboarded, growing steadily
- - Better keyword rankings
- and more traffic for clients
- - Frictionless, custom built high volume link ordering
Why It Worked
Vazoola’s power lies in our ability to combine scale, speed, and flexibility — backed by smart systems and a team that truly understands agency operations.
Key success factors:
- - Custom workflows: We adapted to the agency’s Asana setup, connected our systems via API for seamless data flow, then transitioned them into a simplified Google Sheets + Docs setup with smart tier-based pricing and link management.
- Internal tools for scale: Including crawlers to detect broken links, AI-assisted content production, backlink uptime monitoring, campaign site exclusions, and more.
- Dedicated Link Building Team: Our link building experts combined with our marketplace tools made it easy to sort, filter, and place high-volume orders efficiently.
- Quality control automation: Ensuring accuracy, link indexing, and no duplicate placements.
Bold systems, flexible process, and real human support — that’s what made the difference.
.webp)
Impressive Average Savings, Viewed Quarterly
Q1: -$98,789
Q2: -$94,204
Q3: -$92,083
Q4: -$94,980
Client Results
Large Medical Risk Adjustment Company:
Client engagement – April 2022 – Present
Links Built: 324
Average # of Links Built per Month: 7.8
Services: Guest posts built with Bounty Express
Customer Success Managers:
Paul Nicole
.webp?width=450&height=352&name=LBS%20Logos%20HUB%20(2).webp)
Client Results
B2B IT Infrastructure Cloud Provider

Client engagement – January 2024 – Present
Links Built: 278
Average # of Links Built per Month: 16.93
Services: Guest posts built with Bounty Express
Customer Success Managers:
Graham John
Client Results
Bio Environmental Service Lab
Client engagement – April 2024 – Present
Links Built: 64
Average # of Links Built per Month: 7.5
Services: Guest posts built with Bounty Express
Customer Success Managers:
Graham Gillian
